The Taste of Heritage Instant Kaffi vum Shawn Goh Chin Siang

D'Wierk The Taste of Heritage Instant Kaffi vum Designer Shawn Goh Chin Siang ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Sëlwer an der Wettbewerbskategorie Verpackungsdesign.

SëlwerVerpackung· 2021

The Taste of Heritage Instant Kaffi

vum Shawn Goh Chin Siang

Client: Hai Soon Leong Sdn. Bhd

A' Design Award an Sëlwer Gewënner an der Kategorie Verpackung

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Verifizéierte Präisgewënner

Präisstatus fir #123769 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer The Taste of Heritage Instant Kaffi

Den Design gouf vum Hannergrond vum Client inspiréiert - e Familljebetrib, vu Generatioun zu Generatioun. Fir de Goût ze konservéieren an weiderzebréngen, gouf de Produit 'The Taste of Heritage' lancéiert. Et déngt och als Symbol vum malayseschen Tourismus, sou datt den Designer mat dem Konzept koum fir de kulturelle Patrimoine ze erhaalen, d'Iddien vum Client ze integréieren, déi laangjäreg Kulturen vu verschiddenen ethneschen Gruppen an den Design integréiert ze maachen fir méi Leit d'Malaysesch Kultur ze verstoen an ze verstoen. begeeschtert iwwer malaysesch Konscht.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

The Taste of Heritage Instant Kaffi ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt The Taste of Heritage Instant Kaffi e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. The Taste of Heritage Instant Kaffi ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Dimensiounen & Verpackung: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Tags: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Produktiounstechnologie: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Design Erausfuerderung: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Fuerschung: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Inspiratioun: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Projetdauer: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Operatiounsablaf: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Patenten: -
Teammemberen: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Bildnoweis: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.