Niulanshan Primary Function: Verpackung fir Spirituose-Fläsch vum Tiger Pan

D'Wierk Niulanshan Primary Function: Verpackung fir Spirituose-Fläsch vum Designer Tiger Pan ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Sëlwer an der Wettbewerbskategorie Verpackungsdesign.

SëlwerVerpackung· 2021

Niulanshan Primary Function: Verpackung fir Spirituose-Fläsch

vum Tiger Pan

Client: Beijing Chuangyitang Sales Co., Ltd.

A' Design Award an Sëlwer Gewënner an der Kategorie Verpackung

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Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Niulanshan Primary Function: Verpackung fir Spirituose-Fläsch

Niulanshan ass e Verpackungsdesign an enger limitéierter Editioun fir eng chinesesch Spirituosemark, erausbruecht fir d'Joer vum Ochs. D'Fläsch ass aus Glas an d'Këscht ass aus Holz. Den Design vermeit Realismus a benotzt eng modern an abstrakt Form. Eng geschnidden riicht Linn um Fläschekierper suggeréiert de kräftege Kierper an de kompromisslose Charakter vun engem Ochs. D'Markzeeche behält just de kalligrafesche Charakter Niu, wat Ochs bedeit. De leschten Strich gëtt verlängert fir de chinesesche Saz Niu bis zum Enn ze suggeréieren, e Wonsch fir Ziler z'erreechen. D'Intentioun ass, jonk Konsumenten unzezéien.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Niulanshan Primary Function: Verpackung fir Spirituose-Fläsch ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Niulanshan Primary Function: Verpackung fir Spirituose-Fläsch e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Niulanshan Primary Function: Verpackung fir Spirituose-Fläsch ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end".
Dimensiounen & Verpackung: Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
Tags: Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
Produktiounstechnologie: The bottle is made of glass and the box is made of wood.
Design Erausfuerderung: In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
Fuerschung: Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
Inspiratioun: We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Projetdauer: The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
Operatiounsablaf: Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Patenten: Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
Teammemberen: Designer: Tiger Pan, Xuedan Xia
Photographer: Kelin Tan
Technical Support: Zhangkun Xie
Project Maneger: Krystal You
Bildnoweis: No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan