Chiang Hu Baijiu by Evan Chen and Ziming Guo

Chiang Hu Baijiu by Evan Chen and Ziming Guo is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2021

Chiang Hu Baijiu

by Evan Chen and Ziming Guo

Client: Lascaux Design Institute Inc.

A' Design Award an Sëlwer Winner in Verpackung Category

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Verified Award Winner

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Colors

The Design

About Chiang Hu Baijiu

Et ass engagéiert fir de Chinese traditionell Wäin (Wäiss Wäin, Rais Wäin, giel Rais Wäin, Uebst Wäin, etc.) kombinéiert mat der moderner Trend nei Chinese Ausdrock, international Ausdrock ze maachen. Op der viischter Säit vun der Fläsch ass eng ausgeglach Gravure vu Villercher. Op der Géigendeel Säit vun der Fläsch ass d'Landschaft vum China's Fenhe River, d'Gebuertsplaz vun der Wënzer. Duerch de Wäin fléien d'Villercher iwwer d'Bierger a Flëss, ausdrécken héich Striewe.

The Recognition

About the A' Design Award an Sëlwer

Chiang Hu Baijiu ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Chiang Hu Baijiu e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Chiang Hu Baijiu ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chianghu is a neo chinese-style single sorgum baijiu fremented and distilled with Daqu plus a touch of valencia orange peel for a light critus aroma, which is well balanced and owns a smooth, sweet finish.
It is committed to the Chinese traditional wine (white wine, rice wine, yellow rice wine, fruit wine, etc.) combined with the modern trend to make new Chinese expression, international expression.
Dimensions & Packaging: The size of the single box is 240mm*125mm*100mm.
Structure, natural anti-collision design, internal fixed paper foil, express no longer need to use foam package. When you open the box, the lid is in close contact with the bottom, which will slowly slide down because of the air damping.
Tags: logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
Production Technology: Located in Luliang Distillery, one of the world's ten largest spirits producing areas, the Qinghu Distillery is located in Luliang Hill, Fenhe River, the second largest tributary of the Yellow River Valley.
Huzhou Brewing Technology: Using Lu Liang area's intangible cultural heritage brewing technology, it is awarded to Lu Liang's intangible cultural heritage brewing technology, which is1.5 years old,3 years old,5 years old, mixed in proportion.
Design Challenge: Howl is a bird with lofty aspirations and the strength to fly high in Chinese ancient deepening legend. How to show the ambition under the limited bearing range of the picture (bottle shape, packaging box) is the difficulty of our creation; Finally, the positive expression of confidence, courage and strength of the birds, the reverse side of the vast mountains and rivers for the exquisite illustration as the main graphic creation. Slowly turn the bottle, through the bottle and wine, birds are flying in the sky. To express great foresight and ambition.
Research: The founder of the product appreciates our understanding of white wine, we all agree that food, water and wine is an important part of wine making, so we began to cooperate, at the same time expressing self-confidence in the wine packaging, expressing great ambition.
Inspiration: On the front of the bottle is an elaborate engraving of birds.
On the opposite side of the bottle is the landscape of China's Fenhe River, the birthplace of the winery. Through the wine, the birds fly above the mountains and rivers, expressing lofty aspirations.
Project Duration: The project started in Suzhou on New Year's Day, 2021.
Operation Flow: When consumers get the wine, turn the bottle, will see a big bird flying in the vast landscape above the river, convey the meaning of lofty ambition.
Team Members: Evan Chen
Ziming Guo
Leti Liu
JiaYi Jiang
Fan Zhang
XiangNan Xu
Min Fang
Image Credits: EvanChen