Jinlongquan Yanzhi Verpackung by Jin Zhang

Jinlongquan Yanzhi Verpackung by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award an Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2022

Jinlongquan Yanzhi Verpackung

by Jin Zhang

Client: InBev jinlongquan beer (Hubei)

A' Design Award an Eisen Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #126388

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The Design

About Jinlongquan Yanzhi Verpackung

Jinlongquan Mark ass zu Hubei fir méi wéi 40 Joer. Dës Kéier kreéiert et eng Serie vu Béier déi d'Hubei Kultur duerstellen kann. Den Designer benotzt chinesesch Kalligraphie fir d'Dialektkultur auszedrécken. Gläichzäiteg molen hien déi representativst Gebaier a Waasser System zu Hubei (Hubei huet de Ruff vun enger Provënz mat Dausende vu Séien), Charaktere an Konsum Szenen, an integréiert méi Goût vum Liewen a Sënn vun Moud. D'Leit kënnen iwwer den Dialekt op der Fläsch schwätzen. Kuckt Är Heemechtsstad an der Illustratioun fir d'Interaktioun mat de Konsumenten ze verbesseren.

The Recognition

About the A' Design Award an Eisen

Jinlongquan Yanzhi Verpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Jinlongquan Yanzhi Verpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Jinlongquan Yanzhi Verpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Dimensions & Packaging: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Tags: Beer, Hubei, dialect, illustration, Calligraphy, China
Production Technology: Glass bottle aluminized paper
Design Challenge: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Research: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Inspiration: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Project Duration: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Operation Flow: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Patents: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Team Members: Creative director: Jin Zhang