Souldar Cracker Snack-Verpackung by Yeqin Chen

Souldar Cracker Snack-Verpackung by Yeqin Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2022

Souldar Cracker Snack-Verpackung

by Yeqin Chen

Client: Dali Foods Group

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #126515

View at A' Design Award Press Release Award Badge

Colors

The Design

About Souldar Cracker Snack-Verpackung

Souldar Cracker ass eng Verpackungsgestaltung fir e Schokela-aromatiséierten Soda-Cracker-Snack. D'Produkt ass am Mëttelpunkt vun der visueller Kompositioun placéiert. Op der lénkser Säit ordnet en kloert Layout d'Cracker a verschiddenen Distanzen, fir de Raumgefill an engem begrenzten Beräich ze erweideren. Schokela-Sauce fällt vum Uewesten Deel vun der Verpackung wéi Reen erof, wat eng statesch Szen an eng dynamesch verwandelt. Brong gëtt als Haaptfaarf benotzt, fir de Geschmaach auszedrécken. De baussenzege Karton besteet aus Elfenbeen-Kartong, an ausgewielte Elementer sinn mat Goldpréignung gedréckt. All Cracker ass eenzel bannent der Këscht agepak.

The Recognition

About the A' Design Award an Bronze

Souldar Cracker Snack-Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Souldar Cracker Snack-Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Souldar Cracker Snack-Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Dimensions & Packaging: Size: 210(L)*150(W)*50(H) mm
Tags: Chocolates, soda cracker, snacks, Packaging Design, Branding
Production Technology: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Design Challenge: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Research: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Project Duration: The project started in May 2020 and completed on July 2020, Shantou.
Operation Flow: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Patents: Copyrights belong to Dali Foods Group, 2020.
Team Members: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Image Credits: Yeqin Chen