Zhen Hao E Hondsfudder-Verpackung by Yuchen Han

Zhen Hao E Hondsfudder-Verpackung by Yuchen Han is a highly esteemed winner of the very prestigious 2022 A' Design Award an Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2022

Zhen Hao E Hondsfudder-Verpackung

by Yuchen Han

Client: Ningbo Xuanmengzhi Trading Company Ltd.

A' Design Award an Eisen Winner in Verpackung Category

9,320
Verified Award Winner
Verify Award Status for #126938

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhen Hao E Hondsfudder-Verpackung

Zhen Hao E ass eng Verpackungsserie fir Hondsfudder an Hondssnacks. D'Design leent sech un déi chinesesch Kultur un, andeem Hënn als antik Keeser vun ënnerschiddleche Zäitalter duergestallt ginn. A China ginn Hondsbesëtzer dacks als Beamte beschriwwen, déi hire Hausdéieren déngen, an dës Iddi präägt d'Illustratiounen. Comic-hafte Hondsfiguren weisen d'Gréisstegrupp un a differenzéieren tëscht klenge Hënn a mëttelgrousse bis groussen Hënn. Verschidde Faarwe trennen d'Hondsfudder vun de Snacks, sou datt d'Palette einfach ze verstoen ass. Recycléiert Pabeier, Wellpapp a Beidel aus Aluminiumfolie kommen zum Asaz.

The Recognition

About the A' Design Award an Eisen

Zhen Hao E Hondsfudder-Verpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Zhen Hao E Hondsfudder-Verpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Zhen Hao E Hondsfudder-Verpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Dimensions & Packaging: 28.5*21cm
20*30cm
20*36cm
23*40cm
Tags: Dog food, Oriental style, Package Design, Cartoon Dog
Production Technology: Recycled paper, corrugated paper, aluminium foil bag.
Design Challenge: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Research: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiration: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Project Duration: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Operation Flow: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.