The Treasure of Zbojniks Fläschenetikett vum Sasha Sharavarau

D'Wierk The Treasure of Zbojniks Fläschenetikett vum Designer Sasha Sharavarau ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Gold an der Wettbewerbskategorie Verpackungsdesign.

GoldVerpackung· 2022

The Treasure of Zbojniks Fläschenetikett

vum Sasha Sharavarau

Client: St. Nicolaus (client company); Zbojnicka (brand)

A' Design Award an Gold Gewënner an der Kategorie Verpackung

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Verifizéierte Präisgewënner

Präisstatus fir #127368 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer The Treasure of Zbojniks Fläschenetikett

Den Treasure of Zbojniks ass en Etikettdesign fir Zbojnicka Uebstdestillater. Zbojnicka bedeit op Slowakesch, datt eppes engem Zbojnik gehéiert. Zbojniks waren Raiber, déi un Opstänn géint d'Leifeegenschaft deelgeholl hunn, an d'Leit hu gegleeft, datt si Schätz an de slowakesche Bierger verstoppt hunn. D'Etikett presentéiert d'Destillater als de Schatz vun den Zbojniks. De Bierg Velky Rozsutec gëtt uewen gewisen, a slowakesch Ornamenter aus verschiddene Regiounen ëmraumen den Design. Illustratiounen am Gravurstil sinn an zwou Faarwen op mattem, crèmefaarwege Pabeier mat enger mëller Textur gedréckt. Den Numm vum Produkt ass mat Goldprägung opgedroen.

D'Unerkennung

Iwwer den A' Design Award an Gold

The Treasure of Zbojniks Fläschenetikett ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt The Treasure of Zbojniks Fläschenetikett eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. The Treasure of Zbojniks Fläschenetikett erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Dimensiounen & Verpackung: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Tags: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Produktiounstechnologie: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Design Erausfuerderung: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Inspiratioun: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Projetdauer: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Operatiounsablaf: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Teammemberen: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Bildnoweis: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)