Tralock Schlossverpackung by Bakhtiyar Baimurzayev

Tralock Schlossverpackung by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2022

Tralock Schlossverpackung

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner

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Colors

The Design

About Tralock Schlossverpackung

Tralock ass eng Verpackung, déi fir e Reesvalisen-Schlass entworf gouf. D'Boîte huet d'Form vun enger klenger Valisen, wat d'Verpackung direkt mam Zweck vum Produkt verbënnt. Den Numm kombinéiert d'Wierder "travelling" an "lock", an de Buschtaf o am Logo ass wéi e Schlësselluach geformt. D'Struktur huet zwou Schichten. E Blister-Kär hält d'Schlass an d'Schlëssele fest a Positioun, an eng Kartonschicht dréit den gedréckten Design. En Diecut erméiglecht et dem Keefer, d'Produkt am Bannen ze gesinn. Déi hell Faarwen reflektéieren d'Thema vum Reesen an hëllefen der Verpackung, sech ofzehiewen.

The Recognition

About the A' Design Award an Bronze

Tralock Schlossverpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Tralock Schlossverpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Tralock Schlossverpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Dimensions & Packaging: Width 100 mm x Depth 25 mm x Height 143 mm
Tags: packaging design, box, professional, travelling, lock
Production Technology: The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Design Challenge: The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Research: The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Inspiration: The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Project Duration: Duration: September-December, 2020
Location: Kazakhstan
Operation Flow: The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Patents: Copyrights belong to Bakhtiyar Baimurzayev
Team Members: Bakhtiyar Baimurzayev
Image Credits: All images Credits to Bakhtiyar Baimurzayev