Qinjianguo Verpackung fir Yamswuerzelpudder by Dongcheng

Qinjianguo Verpackung fir Yamswuerzelpudder by Dongcheng is a highly esteemed winner of the very prestigious 2022 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2022

Qinjianguo Verpackung fir Yamswuerzelpudder

by Dongcheng

Client: Qinjianguo

A' Design Award an Bronze Winner in Verpackung Category

9,600

Verified Award Winner

Verify Award Status for #128478

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinjianguo Verpackung fir Yamswuerzelpudder

Qinjianguo ass en Verpackungsdesign fir Pudder aus Eisenstack-Yamswuerzelen. D'Produkt follegt engem zéngjärege Planzzyklus, an deem den Terrain roue kritt an nëmmen eng Saison Yamswuerzel all Joerzéngt ugebaut gëtt. Yamswuerzel, déi an esou engem Buedem wiisst, huelt räich Nährstoffer op, an d'Fruuchtfleesch gëtt direkt zu Pudder veraarbecht. D'Këscht mooss 120 op 120 op 150 Millimeter. D'Grafike bilden e visuellt Symbol vun der Zuel Zéng, opgebaut aus Schwalwen am Fréijoer, Zikaden am Summer, Bauereaarbecht am Hierscht, Zeder am Wanter a Bauere beim Plëschen. D'Biller weisen d'Joreszäiten vum Joerzéngt.

The Recognition

About the A' Design Award an Bronze

Qinjianguo Verpackung fir Yamswuerzelpudder ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Qinjianguo Verpackung fir Yamswuerzelpudder e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Qinjianguo Verpackung fir Yamswuerzelpudder erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU