YaBloom Verpackung by Antonia Skaraki is a highly esteemed winner of the very prestigious 2022 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2022

YaBloom Verpackung

by Antonia Skaraki

Client: YaBloom

A' Design Award an Sëlwer Winner in Verpackung Category

44,914
Verified Award Winner
Verify Award Status for #129350

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About YaBloom Verpackung

D'Waasserdränken vun enger langweileger Routine zu enger spannender a geschmaachvoller Erfarung transforméieren. En neit Gesondheetsgedrénks dat de einfache Konzept vun infuséiertem Waasser perfekt beschreift. D'Kombinatioun vu helle Faarwen a flëssegkeetsähnleche Forme verstäerkt de Konzept vu Geschmaach an Erfrëschung. Gläichzäiteg ginn d'Notiounen vu Wellness a Jugendlechkeet kloer duerch d'ganz Kompositioun kommunizéiert.

The Recognition

About the A' Design Award an Sëlwer

YaBloom Verpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt YaBloom Verpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. YaBloom Verpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Transforming water drinking from a boring routine to an exciting and flavourful experience, a new health beverage was created that perfectly describes the simple concept of infused water.
Dimensions & Packaging: Resealable doypack, height 150mm x width 90mm.
Tags: water, flavour, natural, healthy, taste, infusion, bloom
Production Technology: Craft paper, and plastic film.
Design Challenge: Given the task of transforming water drinking from a boring routine to an exciting and flavourful experience, we created a new health beverage that perfectly describes the simple concept of infused water. Naming the brand Yabloom! for the sound one makes when they dive underwater (splash in English, bloom in Greek), we also communicated the simplicity of preparing a flavoured water beverage on the packaging itself, as well as the chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid.
Yabloom!’s visual identity supports the concept of natural flow, providing liquid elements with color.
Research: Translating the notion of a deep dive underwater, both in finding a name for the action and depicting the colors a fruit exudes when meeting liquid was equally challenging and exciting, as a creative process.
Inspiration: Yabloom! The sound one makes when they dive underwater (splash in English, bloom in Greek), was the main inspiration of the project
Project Duration: The project started on March 2021 and ended on July 2021
Operation Flow: Infused water makes for a healthy and refreshing beverage. Making the experience optimal requires the aroma and nutritional values of the fruit to be preserved best. The resealable packaging allows for better preservation of the product, since after its initial opening, the remaining fruit can be safely stored back in its sealed container, until the next glass of infused water.
Team Members: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Graphic Designer: Alexandros Tsakiris