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Iguana Primary Function: Verpackung fir Energy Drink by Linnikov Agency

Iguana Primary Function: Verpackung fir Energy Drink by Linnikov Agency is a highly esteemed winner of the very prestigious 2022 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.


SëlwerVerpackung· 2022

Iguana Primary Function: Verpackung fir Energy Drink

by Linnikov Agency

Client: Iguana

A' Design Award an Sëlwer Winner in Verpackung Category

Colors

The Design

About Iguana Primary Function: Verpackung fir Energy Drink

Iguana ass en Verpackungsdesign fir en Energy Drink deen an Aluminiumdousen verkaaft gëtt. D'Uewerfläch vun der Dous imitéiert d'Haut vun engem Leguan, mat enger Schuppentextur an Kraatzespuren déi Stäerkt an Energie andeiten. All Goût gëtt duerch eng aner Hautfaarf identifizéiert. Den originalen Goût benotzt Gréng, de tropesche Friichtegoût benotzt Orange a Gold, an de roude Beerengoût benotzt Rout. D'Typografie follegt der Form vun de Kraatzen, an de schwaarz-wäisse Kontrast hält den Numm kloer. D'Design gëtt op Aluminium gedréckt, deen dann an eng Dous geformt gëtt.

The Recognition

About the A' Design Award an Sëlwer

Iguana Primary Function: Verpackung fir Energy Drink ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Iguana Primary Function: Verpackung fir Energy Drink e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Iguana Primary Function: Verpackung fir Energy Drink ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Iguana Energy composition is perfectly balanced. All components perfectly complement each other, creating the energetic effect. All ingredients used in the production of Iguana are natural, giving the taste of invigorating explosive energy and strength!
Dimensions & Packaging
оriginal
Classic taste of invigorating energy

tropical fruits
Bright fruity taste with notes of citrus, designed to awaken your fire.

red berries
Perfect charge of berry energy
Tags
iguana, Energy drinks, can, Leather, scratches
Production Technology
Designs are printed on the aluminum and then crafted into a can
Design Challenge
It was necessary to model an iguana and pick up the skin.
Research
The customer came already with the name Iguana. Our agency had to develop the design of a power bank in three forms. Were offered several options, more simple and concise. And immediately the first option was conceived in the form of skin, the skin of an Iguana. this idea came up on its own. For even greater manifestation and identity, it was the power engineer who was asked to make scratches in the bank, which give a feeling of strength, energy. The font was proposed in the nature of scratches, so that the style would be solid. The contrast of the black-and-white font and bright colored skin makes the writing stand out well. several colors of skin were suggested on the jar depending on the type of flavor. There are three in total.
Inspiration
The very name of the product Iguana and the use of natural ingredients inspired the use of natural images, to show the jar that imitates the skin of the Iguana. The color of the skin changes depending on the taste. The original taste is - Green skin. Tropical flavor - orange/gold. Red Berries - Red Leather shows explosive scratches on this leather. They give a sense of the power and explosive effect that nature can give.
Project Duration
The project started in March 2021 in Lviv and ended in October 2021 in Lviv.
Operation Flow
Custom design will make the product stand out on the shelf.
Team Members
Art-Director and graphic designer: Lynnyk Dmytro
Designer 3D: Alexey Avduevsky

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