Bronze Verpackung · 2022
Shuanghui Rebrand Wurstverpackung
by Tiger Pan
- A' Design Award an Bronze 2022 in Verpackung
- CLIENT: Shuanghui Group
- Estimated Number of Design Views: 16,345
- Verification code 30053C648D · Verify this award
Colors
About Shuanghui Rebrand Wurstverpackung
Shuanghui Rebrand ass en Verpackungsdesign fir e gekachte Schankenprodukt, dat a China verkaaft gëtt. D'Neigestaltung behält déi originell Markenelementer bäi an ersetzt pixeleg Biller duerch geometresch Grafiken, sou datt d'Verpackung vu Wäitem erkannt ka ginn. Usiichte vum Produkt aus verschiddene Wénkelen an a verschiddene Kombinatiounen sinn zu ofgeronnene Formen vereinfacht. Dräi Gruppe vu klore Faarwen ënnerscheeden déi verschidde Geschmaacksrichtungen. E kloert Informatiounslayout an en eenheetlecht Serie-System hëllefen de Konsumenten, séier dat gewënschte Produit ze fannen. Déi nei Markenschrëft follegt e sanften Bogen.
About the A' Design Award an Bronze
Shuanghui Rebrand Wurstverpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Shuanghui Rebrand Wurstverpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Shuanghui Rebrand Wurstverpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.
Press Kit
- Unique Properties
- The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
- Dimensions & Packaging
- Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm - Tags
- Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
- Production Technology
- The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
- Design Challenge
- The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product. - Research
- The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
- Inspiration
- Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products. - Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Image Credits
- Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu
