Luckinfo Ocean Refreshing Base Serum Verpackung by Wai Ho Cheung

Luckinfo Ocean Refreshing Base Serum Verpackung by Wai Ho Cheung is a highly esteemed winner of the very prestigious 2022 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2022

Luckinfo Ocean Refreshing Base Serum Verpackung

by Wai Ho Cheung

Client: Luckinfo

A' Design Award an Bronze Winner in Verpackung Category

14,611

Verified Award Winner

Verify Award Status for #131384

View at A' Design Award Press Release Award Badge

Colors

The Design

About Luckinfo Ocean Refreshing Base Serum Verpackung

D'Uewerfläch vun der Këscht bleift minimal a rigoréis, wärend d'Wellenillustratioun drënner gedréckt ass fir mat de Marine Zutaten ze echoen. En Deel vun der Illustratioun ass ënnen ausgesat fir déi blass Uewerfläch ze beräicheren, souwéi d'Benotzer unzezéien fir d'Këscht opzemaachen. D'Flasche gëtt uewe frostéiert fir de Verschwannen vum Pärelwäiss Deckel op den transparenten Deel ze iwwerdroen, sou wéi och d'bewölkte Mëschung déi sech beim Schüttelen entsteet; d'Glasfläsch bleift kloer um Buedem fir den eenzegaartege bloe Tropfen duerch Uelegdrëpsen Sedimentatiounstechnologie ze weisen.

The Recognition

About the A' Design Award an Bronze

Luckinfo Ocean Refreshing Base Serum Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Luckinfo Ocean Refreshing Base Serum Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Luckinfo Ocean Refreshing Base Serum Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the outer packaging, the surface of the box remains minimal and rigorous, in order to carry out the brand image. The wave illustration is printed inside the box, which echoes with the marine ingredients. Due to the oil droplets sedimentation technology, there is a light blue droplet at the bottom. User needs to shake and to mix the liquid before using, then droplet will split into tiny drops. Therefore, there are numerous of little waterdrops in the illustration to correspond with the scenario.
Dimensions & Packaging: Width 50mm x Depth 50mm x Height 95mm
Tags: Packaging, Serum, Moisturising, Repairing, Softening, Cosmetics, Skincare, Oil Droplets Sedimentation Technology, Luckinfo, Ocean
Production Technology: The lid is pearl white semi-spheric to correspond with the droplet. As the lid is not the perfect sphere, a light blue ribbon is inserted to cover the neck. On the bottle, it is frosted at the top to transit the vanish from the white lid to transparent part on bottle, as well as covering the cloudy mixture might formed whilst shaking; the glass bottle remains clear at the bottom to show the blue droplet.
Design Challenge: As the brand image tends to be minimal and scientific, the challenge is to find the balance of being subtle to consist of the brand image, as well as being eyes-catching and attractive to match the online market and the target audience groups.
Research: The main target audiences are youngsters born between 1995-2000 at the online market in China. The packaging design trends rely on eyes-catching packaging, Morandi-colour tones and illustrated appearance.
Inspiration: The product is inspired by the Thalassotherapy, with the main ingredients mostly from ocean, including Jeju lava seawater. Therefore, the illustration on the box refers to famous Japanese Ukiyo-e, ‘The Great Wave off Kanagawa’ to emphasise the theme. In addition, the functions of the serum are moisturising, repairing, and softening, the main colour tone is pastel blue.
Project Duration: The project started in March 2019 in Shenzhen and finished in April 2019 in Shenzhen.
Operation Flow: With the special cutting on the folding box, a portion of the illustration exposes at the bottom, to enrich the pale surface at the first sight, as well as attracting users to open the box. With the gap trimmed on the box, users could see the bottle instantly once they have opened the box. The bottle of serum is made of glass frosted at the top, so the user can see the change of the droplet while they shake the bottle.