Unique Me Trauben-Verpackung by Agilis Design Graphic Design

Unique Me Trauben-Verpackung by Agilis Design Graphic Design is a highly esteemed winner of the very prestigious 2022 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2022

Unique Me Trauben-Verpackung

by Agilis Design Graphic Design

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #131506

View at A' Design Award Press Release Award Badge

Colors

The Design

About Unique Me Trauben-Verpackung

Unique Me ass eng Kartonverpackung aus Pabeier, déi fir fresch Drauwen entworf gouf. D'Design baséiert op der Iddi, datt op der Welt keng zwee Mënschen an Aussehen, Gedanken, Charakter oder Gesten gläich sinn. Handgezeechent Illustratiounen ginn den Drauwen einfach Gesiichter, sou datt d'Uebst als eng Grupp vun Individuen presentéiert gëtt. Eng fresch Faarfpalette an e schlichte Layout ënnerstëtzen d'Thema. De Maart fir fresch Uebst a China ass héich kompetitiv a benotzt oft einfach Fotoen vun Uebst oder Bauerenhaff-Bléck. Unique Me setzt sech den Zil, sech ofzegrenzen an eng emotionell Bindung mat de Clienten opzebauen.

The Recognition

About the A' Design Award an Bronze

Unique Me Trauben-Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Unique Me Trauben-Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Unique Me Trauben-Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
Tags: Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
Production Technology: Paper Carton
Design Challenge: Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
Inspiration: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
Project Duration: The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
Operation Flow: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.
Team Members: Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan
Image Credits: Photo Credit: Guibin Ji