BeeHacchee Tart Verpackung by Shingo Furusho

BeeHacchee Tart Verpackung by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award an Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2022

BeeHacchee Tart Verpackung

by Shingo Furusho

Client: Kiyomasa Seika Co.

A' Design Award an Eisen Winner in Verpackung Category

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Colors

The Design

About BeeHacchee Tart Verpackung

BeeHacchee ass e Verpackungsdesign fir eng Hunneg-Kéis-Tart. D'Këscht ass sechseckeg a erënnert un e Beienheem, wat dem Hunneg-Konzept eng visuell Form gëtt. D'Verpackung besteet aus engem eenzege Stéck Kartong a moosst 224 mm an der Breet, 195 mm an der Déift a 44 mm an der Héicht. Kraftpabeier gëtt en zwanglosen a suenen Androck, während e giel Rand, deen iwwer d'Uewerfläch gedréckt ass, e Kontrast bäidréit. Gielen Drock op Kraftpabeier ass schwiereg, well d'Faarf an de Pabeier ariwwerzitt, dofir gouf e ganz erfuerene Drockpartner beoptrag, fir dat gewënscht Resultat z'erreechen.

The Recognition

About the A' Design Award an Eisen

BeeHacchee Tart Verpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt BeeHacchee Tart Verpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. BeeHacchee Tart Verpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.