PickyPods Verpackung Fir Ergänzunge by Angela Spindler

PickyPods Verpackung Fir Ergänzunge by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2022

PickyPods Verpackung Fir Ergänzunge

by Angela Spindler

Client: Depot Creative

A' Design Award an Sëlwer Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #132068

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About PickyPods Verpackung Fir Ergänzunge

D'Agence gouf den Optrag fir Branding a Verpackung fir eng eenzegaarteg Ergänzungspalette ze kreéieren. D'Kollagen a probiotesch Ergänzungsbeutel si formuléiert fir fein Upassunge fir Kierper no Alter, Geschlecht an aner wichteg Faktoren ze maachen. Faarf ass de Lead Player vun dësem Projet. Et brauch sech fett an energesch ze fillen fir säi Fitness-Ziel. Geschlecht Symboler goufen benotzt fir d'Geschlechtspezifesch Formelen ze ruffen, en aneren Ënnerscheed fir dës Mark.

The Recognition

About the A' Design Award an Sëlwer

PickyPods Verpackung Fir Ergänzunge ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt PickyPods Verpackung Fir Ergänzunge e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. PickyPods Verpackung Fir Ergänzunge ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.

Color is the star player of this project—it needed to feel bold and energetic for its gym-going target.
Dimensions & Packaging: Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm

Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish
Tags: Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
Production Technology: Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss
Design Challenge: The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
Research: The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.

The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model.
Inspiration: The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference.
Project Duration: Project duration 4 months, Sydney 2020
Operation Flow: Resealable pouch
Team Members: Angela Spindler: Creative Director/Designer