Shengming Shijia Primärfunktioun: Téi-Kaddosbox by Hangzhou Xianlin Tea Co., Ltd.

Shengming Shijia Primärfunktioun: Téi-Kaddosbox by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2022

Shengming Shijia Primärfunktioun: Téi-Kaddosbox

by Hangzhou Xianlin Tea Co., Ltd.

Client: Hangzhou Xianlin Tea Co., Ltd.

A' Design Award an Sëlwer Winner in Verpackung Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shengming Shijia Primärfunktioun: Téi-Kaddosbox

Shengming Shijia ass eng Téi-Kaddosbox, déi lokal Landschaften duerstellt, déi mat der Téikultur verbonne sinn. De baussenzege Karton gëtt d'Vue nogemaach, déi als "Dräi Weiere spigelen de Mound" bekannt ass, aus Pabeier mat Drock- an Prägetechniken hiergestallt. D'Haaptfaarf ass Tëntenblo, wat un d'Nuecht erënnert. Zwou eidel Halschten um baussenzege Karton verbannen sech zu engem Vollmound, ier d'Verpackung opgemaach gëtt. De baussenzege Karton gëtt vun zwou Säiten erausgezunn, an entlount déi ordentlech arrangéiert ronn Moundprënter um bannenzege Karton. D'Design verbënnt eng bekannt lokal Vue mat der roueger Stëmmung vum Téiverkaschten.

The Recognition

About the A' Design Award an Sëlwer

Shengming Shijia Primärfunktioun: Téi-Kaddosbox ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Shengming Shijia Primärfunktioun: Téi-Kaddosbox e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Shengming Shijia Primärfunktioun: Téi-Kaddosbox ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Production Technology: It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Design Challenge: How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Research: A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Inspiration: In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Project Duration: In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Operation Flow: There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

Read the Press Release