Dahan Guanfang Alkoholverpackung by Lijuan Zhang

Dahan Guanfang Alkoholverpackung by Lijuan Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2022

Dahan Guanfang Alkoholverpackung

by Lijuan Zhang

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #133746

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dahan Guanfang Alkoholverpackung

Dahan Guanfang ass e Verpackungsdesign fir Alkohol, dat vun der Han-Dynastie aus China inspiréiert ass. De Fläschendeckel ass geformt wéi e kaiserleche Jade-Sigel, e traditionellt Symbol fir Muecht a Status. D'Virdersäit vun der Këscht ass schlicht, an d'Verpackung geet an der Mëtt op fir eng detailléiert Szen ze weisen. Déi Illustratiounen weisen déi véier chinesesch Wiechterdéieren, Qinglong, de Wäissen Tiger, Suzaku a Xuanwu, zesumme mat bekannte Begebenheeten aus der Han-Dynastie. D'Fläsch ass aus Keramik mat enger Gold-Finitioun, den Deckel ass aus gëllenem Plastik, an d'Këscht ass mat Bronzéierung dekoréiert. Déi bannenzeg Këscht schützt d'Fläsch.

The Recognition

About the A' Design Award an Bronze

Dahan Guanfang Alkoholverpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Dahan Guanfang Alkoholverpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Dahan Guanfang Alkoholverpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design passed combining the imperial seal culture with the Han dragon culture, which is a symbol of power and status; Use the bottle cap seal as the creative point, and open the package from simple to complex; The front of the package is simple. After the package is opened, the illustration design of China's four great beasts Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty shows a splendid scene of prosperity and prosperity of the Chinese Han Dynasty court.
Dimensions & Packaging: Packing box size: 165mm X 120mm X H300mm
Tags: Atmosphere Emperor Heavy
Production Technology: The special packaging used is bronzing, the bottle is a ceramic bottle with roasted gold, and the bottle cap is a golden plastic cap.
Design Challenge: How does the difficulty of this design ingeniously reflect the history of the Han Dynasty in China, and show the prosperity of the Han Dynasty. We manifest it through the opening of the box shape. It's like slowly turning over a picture of history. The prosperity of the Han Dynasty is as vivid as before.
Research: The design is very clever, the history is enclosed in the book, and the box is opened to show the history of the Han Dynasty, let us slowly understand the history of the Han Dynasty,Opening the screen from simple to complex has a more sense of experience and ceremony.
Inspiration: The Han Dynasty is a very prosperous dynasty in Chinese history. The illustration design of the four great Chinese beasts, Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty, shows the prosperity of the Han Dynasty in China. The emperor’s jade seal was used as a bottle cap to reflect the emperor’s rights.
Project Duration: The project was launched in June 2020 and completed in November 2020
Operation Flow: The package is opened from the front middle, convenient and fast.The box type is simple, and the inner box can protect the product well
Team Members: Lijuan Zhang