Shijian Chuxin Téiverpackung by Longxiang Li

Shijian Chuxin Téiverpackung by Longxiang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award an Gold in Verpackungsdesign Competition Category.

GoldVerpackung· 2022

Shijian Chuxin Téiverpackung

by Longxiang Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award an Gold Winner in Verpackung Category

52,954

Verified Award Winner

Verify Award Status for #133749

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shijian Chuxin Téiverpackung

Shijian Chuxin ass en Verpackungsdesign fir Téi. Den Design benotzt Illustratiounen, déi vun den ekologeschen Téigäert vu Guizhou, Fräschen, Schmuewelen, Téipléckerinnen an dem Chishui-Floss inspiréiert sinn. Déi chinesesch inspiréiert Illustratioune spigelen d'Ekologie vun der Produktiounsregioun erëm a ginn der Marque eng markant visuell Sprooch, déi op méi jonk Konsumenten ausgeriicht ass. D'Verpackungspabeier ass aus wäissem Spezialpabeier gemaach an mat den Illustratioune bedréckt. D'Këscht gëtt mat Laserdrock a Gold-Heesspräegung veredelt a moosst 300 mol 120 mol 80 Millimeter. D'Këscht léisst sech einfach opmaachen, an déi einfach Materialie si gutt gëeegent fir d'Massproduktioun.

The Recognition

About the A' Design Award an Gold

Shijian Chuxin Téiverpackung ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Shijian Chuxin Téiverpackung eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Shijian Chuxin Téiverpackung erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
Dimensions & Packaging: Packing box size: 300mm X 120mm X H80mm
Tags: Simple, modern, illustration
Production Technology: The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
Design Challenge: The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
Research: highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
Inspiration: Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
Project Duration: The project was launched in July 2020 and completed in October 2020
Operation Flow: The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
Team Members: Longxiang Li