My Moonfly Kaddosbox by ShenZhen XiShang Boutique Packing Co., Ltd

My Moonfly Kaddosbox by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2022

My Moonfly Kaddosbox

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

A' Design Award an Sëlwer Winner in Verpackung Category

15,503

Verified Award Winner

Verify Award Status for #134176

View at A' Design Award Press Release Award Badge

Colors

The Design

About My Moonfly Kaddosbox

My Moonfly ass eng Kaddosbox, déi fir Moukuchen entworf gouf, déi um Mëttherbstfest presentéiert ginn. D'Design stellt de Moundpalais aus der chinesescher Mythologie duer, mat Pavillonen an Halen, déi duerch méistäjeg dräidimensional Pabeierschnëtzerei geformt sinn. E Liicht am Mound schéngt duerch déi geschnëtzte Schichten a schaaft wiesselnd Muster vu Liicht a Schied. D'Box hält sechs Moukuchen an en Etui mat Gaffelen a Messeren. Ëmweltfrëndleche Pabeier gëtt benotzt, mat Prägung a Goldstämpelung. Mat Ofmiessunge vun 242 op 242 op 75 Millimeter kann d'Box als beliicht Dekoratioun op Reegaler oder Dëscher opbewahrt ginn.

The Recognition

About the A' Design Award an Sëlwer

My Moonfly Kaddosbox ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt My Moonfly Kaddosbox e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. My Moonfly Kaddosbox ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a Mid-autumn moon cake gift box, which presents the Moon Palace in Chinese traditional mythology. The gift box applies a multi-layered 3D paper carving technique to elaborately carve the details of pavilions and palaces. There is a light in the moon, which will beam through the 3D paper carving graphics on the side to display the changes of light and shadow. It offers a subtle yet sentimental experience that highlights the festive air.
Dimensions & Packaging: 242x242x75mm
Production Technology: It adopts 3D paper carving and eco-friendly paper material. It applies special paper with embossing and gold stamping techniques to perk up.
Design Challenge: The difficulty lies in how to differentiate this packaging from others. The designers select the brand-new illustration and outstanding interactive experience. When the light is on, the light beams through the paper carving graphics to show the interaction between light and shadow.
Research: The Moon Palace is the palace in the moon according to Chinese mythology. Against the backdrop of the popularity of the Chinese retro style, the young generation adores these elements. The illustration showcases the designers’ imagination of the Moon Palace, by which the designers hope users can get together and reunite at the Mid-Autumn Festival. Thus, this gift box promotes the traditional culture during its selling.
Inspiration: It was inspired by paper carving, an artistic expression based on the light that shows the virtuous interaction between tradition and fashion. The illustration design, derived from Chinese traditional poems, expresses the longing for the Moon Palace and the craving for the reunion.
Project Duration: This product was started in Shenzhen, China in June 2020, and was finished in Shenzhen, China in July 2020.
Operation Flow: Users firstly open the lid and take out the six moon cakes and a box containing forks and knives. Then, users can switch on the light and place the gift box on bookshelves or tables for decoration.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Tengfei Hu