Freeze Dried Kaffisverpackung vum Shanghai Yuanshang Culture Communication Co., Ltd.

D'Wierk Freeze Dried Kaffisverpackung vum Designer Shanghai Yuanshang Culture Communication Co., Ltd. ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Gold an der Wettbewerbskategorie Verpackungsdesign.

GoldVerpackung· 2022

Freeze Dried Kaffisverpackung

vum Shanghai Yuanshang Culture Communication Co., Ltd.

Client: Huzhou Jinnuokang Health Technology Co., Ltd.

A' Design Award an Gold Gewënner an der Kategorie Verpackung

36,469

Verifizéierte Präisgewënner

Präisstatus fir #134719 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Freeze Dried Kaffisverpackung

Freeze Dried ass en Design fir Kaffisverpackung, dat fir e jonke Konsumentemaart entwéckelt gouf. D'Verpackung kombinéiert e modernt Ausgesinn mat Elementer aus der traditioneller chinesescher Kultur. Dat visuellt Konzept baséiert op de fënnef Elementer Gold, Holz, Waasser, Feier an Äerd a benotzt traditionell chinesesch Faarwen. Eng grouss Dous enthält e puer méi kleng Dousen, sou datt de Set einfach ze lageren an ze transportéieren ass. All kleng Dous ass erëm verschléissbar, wat hëlleft, d'Quantitéit vum benotzte Kaffi ze kontrolléieren. De baussenzegen Etikett ass op gestrachene Pabeier gedréckt, an déi kleng Douse si aus Polypropylen gemaach.

D'Unerkennung

Iwwer den A' Design Award an Gold

Freeze Dried Kaffisverpackung ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Freeze Dried Kaffisverpackung eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Freeze Dried Kaffisverpackung erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Dimensiounen & Verpackung: Diameter 95mm
Height 130mm
Tags: Ingenious, Quality, Fashion
Produktiounstechnologie: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Design Erausfuerderung: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Fuerschung: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Inspiratioun: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Projetdauer: The project started in Shanghai in November 2020 and ended in May 2021.
Operatiounsablaf: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.