DamoWang Taurine Energy Drink Energiedrénk-Verpackung by Chi Forest

DamoWang Taurine Energy Drink Energiedrénk-Verpackung by Chi Forest is a highly esteemed winner of the very prestigious 2022 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2022

DamoWang Taurine Energy Drink Energiedrénk-Verpackung

by Chi Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award an Bronze Winner in Verpackung Category

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Colors

The Design

About DamoWang Taurine Energy Drink Energiedrénk-Verpackung

DamoWang Taurine Energy Drink ass e funktionellt Gedrénks, dat an enger 250-Milliliter Eisendous presentéiert gëtt. D'Dous mëst 65,6 op 91,8 Millimeter a gëtt mat engem héichglänzendem transparentem Drock op Metall hiergestallt. D'Motiv weist eng Figur, déi vum Chiyou, engem Krieger aus der chinesescher Mythologie, inspiréiert ass, zesumme mat enger Daumen-erop-Geste, déi Kraaft a Selbstvertrauen ausdréckt. Den Drénk enthält Ginseng a chinesesch Wollefsbier, traditionell Kraider, déi benotzt ginn fir d'Vitalitéit erëmherzestellen. Déi vertraut Metalldous ass einfach ze halen a killt séier of.

The Recognition

About the A' Design Award an Bronze

DamoWang Taurine Energy Drink Energiedrénk-Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt DamoWang Taurine Energy Drink Energiedrénk-Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. DamoWang Taurine Energy Drink Energiedrénk-Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Dimensions & Packaging: 65.6mm x 91.8mm
Tags: Branding, Packaging, Chinese National Tide
Production Technology: High gloss iron transparent printing can on iron cans.
Design Challenge: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Research: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Inspiration: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Project Duration: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Operation Flow: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Team Members: Yushu Zhang, Yiqun Tang
Image Credits: Yushu Zhang, Yiqun Tang