Lowen Béier-Verpackung by China Resources Snow Breweries Ltd.

Lowen Béier-Verpackung by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2022

Lowen Béier-Verpackung

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award an Sëlwer Winner in Verpackung Category

27,400
Verified Award Winner
Verify Award Status for #136751

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lowen Béier-Verpackung

Lowen ass en Verpackungsdesign fir eng Béierserie. De Design kombinéiert Feddernzeechnung, Mezzotinta-Konscht an Street-Tattoo-Illustratioun. Geometresch Formen a hell Faarwen markéieren déi verschidde Goûten, dorënner Framboise, Kiischt a Weissbéier, sou datt all Variant séier an direkt erkannt ka ginn. D'Illustratioune kontrastéieren wëll a sanft Biller fir e staarke visuellen Effet an e sozialen Charakter ze kreéieren. D'Dousen si aus Aluminium an d'Fläsche sinn aus Glas. En detailléierten Drockprozess hält all Bild kloer a präzis.

The Recognition

About the A' Design Award an Sëlwer

Lowen Béier-Verpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Lowen Béier-Verpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Lowen Béier-Verpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Dimensions & Packaging: 70 mm x70 mm x17 mm
Production Technology: The can is made of aluminum and the bottle is made of glass.
Design Challenge: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Inspiration: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Project Duration: The project started in 2020 and finished in March, 2022.
Operation Flow: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

Read the Press Release