Lay's Flavor Swap Influencer Kit Liewensmëttelverpackung by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award an Eisen in Verpackungsdesign Competition Category.
EisenVerpackung· 2022
Lay's Flavor Swap Influencer Kit Liewensmëttelverpackung
by PepsiCo Design and Innovation
A' Design Award an Eisen Winner in Verpackung Category
- 20,209
- Verified Award Winner
- Verify Award Status for #137246
The Design
About Lay's Flavor Swap Influencer Kit Liewensmëttelverpackung
Den Lay's Flavor Swap Influencer Kit ass en Design fir Liewensmëttelverpackung, dat fir e Summerprogramm entwéckelt gouf, deen d'Aromen vu Funyuns a Doritos op Lay's Chips bruecht huet. D'Verpackung kombinéiert dat aktuellt Lay's Sackdesign mat de Markenfaarwen vun all Aroma: blo fir Cool Ranch a gréng fir Funyuns. E Muster vu konzentresche Réng erënnert un d'Formen vun den originelle Chips a betount d'Zesummenaarbecht tëscht de Marken. En gemeinsamen Influencer Kit gouf och produzéiert an u Medieperséinlechkeeten geliwwert, fir Diskussioune ronderëm de Programm unzeschwätzen.
The Recognition
About the A' Design Award an Eisen
Lay's Flavor Swap Influencer Kit Liewensmëttelverpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Lay's Flavor Swap Influencer Kit Liewensmëttelverpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Lay's Flavor Swap Influencer Kit Liewensmëttelverpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
- Inspiration
- What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.
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