Love is Invisible Verpackung by En Ke is a highly esteemed winner of the very prestigious 2022 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2022

Love is Invisible Verpackung

by En Ke

Client: Super Joey Foundation

A' Design Award an Sëlwer Winner in Verpackung Category

25,892

Verified Award Winner

Verify Award Status for #138661

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love is Invisible Verpackung

D'Diskriminatioun géint Asiaten huet an den USA während der Pandemie zougeholl. D'Designkonzept vun Love is Invisible baséiert besonnesch op dem Konzept vun der Waassertoleranz an der asiatescher Kultur, fir ze weisen datt d'Léift tëschent de Mënschen onsiichtbar ass, wat Diskriminatioun eliminéiere kann an Barrièren ewechhuele kann. Love Is Invisible ass eng ëffentlech Wuelfaartsaktioun, déi vun der Super Joey Foundation a bal 20 Stied am ganze Land lancéiert gouf. D'Tsddesign Team huet d'T-Shirten an d'Verpackung entworf, déi jonk Fräiwëlleger vun verschiddenen Rassen am ganze Land aus der Love is Invisible Kollektioun droen wäerten.

The Recognition

About the A' Design Award an Sëlwer

Love is Invisible Verpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Love is Invisible Verpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Love is Invisible Verpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Love Is Invisible is a public welfare activity launched by the Super Joey Foundation in nearly 20 cities in the United States in 2022. The Super Joey Foundation is dedicated to childhood cancer care and calls attention to this particular group. Tsddesign team created T-shirts and packaging designs based on this, in the United States, young volunteers of different races and skin colors will wear the 'Love is Invisible' series of products to promote this concept in public welfare activities.
Dimensions & Packaging: Outer packaging specifications: cylinder diameter 12cm, height 25cm
Tags: About love, Asian culture, blue and white porcelain, water, invisible.
Production Technology: Cylindrical paper outer packaging, pure cotton clothing
Design Challenge: With the unique water pattern in Asian culture, combined with the artistic expression of blue and white porcelain, it can naturally express the English font of "love is invisible".
Research: Research for advocacy against Asian discrimination: 1. How to find resonance in Eastern and Western cultures? 2. How to express the concept of "love" that can be recognized in both Eastern and Western cultures? 3. The study of artistic expression.
Inspiration: Due to Covid-19, discrimination against Asians has increased in the United States. The design idea of Love is Invisible is specially based on the concept of 'water tolerance' in Asian culture to show that love between people is invisible and can eliminate discrimination, to eliminate barriers. Funds from the sale of this product will be used to care for children with cancer in the United States.
Super Joey Foundation firmly believes that love is invisible, and no child should fight cancer alone!
Project Duration: Creation time and place: July 2021 to December 2021 Los Angeles, California, USA
Operation Flow: Shape the cotton-printed T-shirt coupons into circles and put them in a cylindrical outer package for easy portability. Meanwhile, the square carton is the container for the cotton hoodie.
Team Members: Creativity and Design: KE,EN