Are We Damenmodekollektioun by Jasmine Au

Are We Damenmodekollektioun by Jasmine Au is a highly esteemed winner of the very prestigious 2022 A' Design Award an Eisen in Moud, Kleedung a Garnement Design Competition Category.

EisenMoud· 2022

Are We Damenmodekollektioun

by Jasmine Au

Client: Ja-Jmi

A' Design Award an Eisen Winner in Moud Category

25,594

Verified Award Winner

Verify Award Status for #139165

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Are We Damenmodekollektioun

Are We ass eng Damenmodekollektioun, déi geschaf gouf fir op de Schued opmierksam ze maachen, deen den Mënsch der Marinwelt zoufüügt. Den Design ënnersträicht d'Schéinheet vu Korallesystemer a Mierwellen. Liicht, seideg Organza gëtt a méi Schichten agesat fir fléissend Flare-Formen iwwer eng zaart Netzbasis ze kreéieren. All korallenähnlecht Ornament gëtt vun Hand gemaach a Stéck fir Stéck vun Hand genäit, an d'Haaptkleedungsstéck enthält ronn 300 vun dëse Detailer. Lockeg Silhouetten a geschichtet Uwendunge ginn der Kollektioun eng zaart a voll Bewegung. D'Zil ass, d'Leit ze encouragéieren, den Ozean ze schützen.

The Recognition

About the A' Design Award an Eisen

Are We Damenmodekollektioun ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Are We Damenmodekollektioun eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Are We Damenmodekollektioun gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ARE WE is a collection to create awareness on the damages made by human towards the marine world and inspired through an article, highlighted a past experiment, Biosphere2 failed due to eco-balance and proved impossible to build an EARTH. Designs highlighted on the beauty of nature with the blending of coral system and wave onto garment. Each handmade coral structured detail is originally created through development. The masterpiece has about 300 pieces of detailed handmade coral attached.
Dimensions & Packaging: Ready-to-wear garment with fully lightweight fabric, including silk-textured shinny fabric, gradient coloured organza and soft netting fabric. Main silhouettes drafted with loose fit and layering attachment applied as well as hand-crafted detailing.
Tags: Ocean, 0712, Mini Collection, Love Ocean, Save the Planet, Marine World, Sea Life, Flow, Movement
Production Technology: Made of lightweight silky organza to create the flow flares with the multiple layering inserted. Layers attached with neat workmanship and gentle handling on soft base netting. The hand-crafted coral-like ornament is innovated and transform from hardness to softness creations. With the detailed handcrafting, ornaments was hand-stitched one by one.
Design Challenge: A past biological experiment that strongly reflecting that human impossible to build 2nd earth. Designer then blended a link to nature, highlight that ocean as the great contributors of oxygen to the planet and coral reef recorded as the largest habitat for smaller marine living organism to live. With abstraction of finding and developing elements enriched the ideas and stimulated new creation of coral-inspired ornament in detail handcrafted.
Research: The use of WabiSabi to reflect the sense of naturally imperfection. Andres Juniper said that, If an object or expression can bring about, within us, a sense of serene melancholy and spiritual longing, then that object could be said to be WabiSabi. In design, the concept of Wabi Sabi can also be adopted, By slowing down our design processes and embracing the incomplete and imperfection which able to achieve entirely new level of beauty. The garment carry more meaning as they are unique and share a story as well as invite customers to add to that story.
Inspiration: Are We, by questioning ourselves, are the most intelligent group, HUMAN, the actual pest to this planet. With the initial researched on Biosphere2, a past experiment, American Earth System science research facility. It announced the failure due to the loss control of eco-balance within the enclosed ecological system which aimed to build a second Earth. Designer link it with marine world to reflect, intelligence is to protect not destroy, through the highlights on its beauty and contribution.
Project Duration: The project (Mini Collection Module, Raffles University) started at May 2021 in Johor Bahru, Malaysia and finished in August 2021. It is presented as the fashion showcase of Raffles Student through Facebook live.
Operation Flow: Designer decided to highlight on the beauty of nature instead of keep telling people their mistakes. Realising the beauty will make people more willing to accept the current pollution that had been made by themselves and as a reminder to protect and save the planet. The ideas of highlights marine as the main focus point as it build the majority of planet area and contributed as the oxygen generators to most of the organisms which would known as valued contributors and coral reef act as the habitat for most of the smaller sized organism in the sea.
Image Credits: Main Image: Photographer Katharine Chai, Hug the Ocean, 2021.
Optional Image #1: Photographer Katharine Chai, Hug the Ocean, 2021.
Optional Image #2: Photographer Katharine Chai, Wave Hug, 2021.
Optional Image #3: Photographer Katharine Chai, Coral in the Wave, 2021.
Optional Image #4: Photographer Katharine Chai, Feel the Coral and Wave, 2021.