Abstract Illustrations Abstrakt Illustratiounen Branding Design Kit by Nargiza Usmanova

Abstract Illustrations Abstrakt Illustratiounen Branding Design Kit by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award an Eisen in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

EisenGrafik· 2022

Abstract Illustrations Abstrakt Illustratiounen Branding Design Kit

by Nargiza Usmanova

Client: TELS Group

A' Design Award an Eisen Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #139164

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Colors

The Design

About Abstract Illustrations Abstrakt Illustratiounen Branding Design Kit

D'Inspiratioun fir eenzegaarteg Illustratiounen fir den alljährlechen Marke Kit ze kreéieren war déi laangfristeg Sich no engem eenzegaartegen abstrakte Stil. Mir hunn 10 verschidde formell Kompositioune mat dynamesche impetuous Linnen a Kontrastpaletten erstallt. Den Haaptunterschied am Projet ass d'Schafe vu konzeptuellen Illustratiounen fir all Promo-Produkter. All Illustratiounen sinn an der Gouache-Technik handgezeechent. Koloristesch formell Kompositioune an engem minimalistesche linearem Stil hëllefen d'Produkter aus enger Rei vun anere kompetitive Beispiller erauszekommen.

The Recognition

About the A' Design Award an Eisen

Abstract Illustrations Abstrakt Illustratiounen Branding Design Kit ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Abstract Illustrations Abstrakt Illustratiounen Branding Design Kit eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Abstract Illustrations Abstrakt Illustratiounen Branding Design Kit gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensions & Packaging: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Production Technology: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Design Challenge: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Research: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Project Duration: The branding kit was created in 2019 for all needs in the 2020 year.
Operation Flow: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Team Members: Illustrator and Graphic Designer - Nargiza Usmanova
Image Credits: Illustrator and Graphic Designer - Nargiza Usmanova