Culture to Technology Identity Plakat vum Lei Wang

D'Wierk Culture to Technology Identity Plakat vum Designer Lei Wang ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Platin an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

PlatinGrafik· 2025

Culture to Technology Identity Plakat

vum Lei Wang

Client: Hefei High Tech Digital Technology Co., LTD.

A' Design Award an Platin Gewënner an der Kategorie Grafik

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Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Culture to Technology Identity Plakat

Culture to Technology Identity ass e Plakat, dat fir d'Ausstellung a Luuchtekëschte vu Busarrêten entworf gouf. Am ieweschten Deel gëtt de chinesesche Schrëftzeechen fir Anhui vun de klassesche Konture vun der Huizhou-Architektur agerummt, wat un déi regional Geschicht a Kultur erënnert. De Schrëftzeechen transforméiert sech no an no an e Circuit, deen an de véier chinesesche Schrëftzeeche fir Hefei High Tech ausleeft. D'Plakat moosst 60 op 90 Zentimeter. Déi gradéiert blo Téin sinn am Sonderfaarwen-Iwwerdrock gedréckt, an d'Circuitslinne si mat partiellem UV-Lack beschicht fir en erhabenen Effekt.

D'Unerkennung

Iwwer den A' Design Award an Platin

Culture to Technology Identity Plakat ass e Gewënner vum A' Design Award an Platin, enger héich prestigiéiser Unerkennung, déi un wierklech aussergewéinlech, elegant a grandios Designe vergi gëtt. Platin-Gewënner si Wonner vun der Schafung, Zeegnisser vun de Grenze vun der intellektueller Kreativitéit a weisen déi onvergläichlech Professionalitéit an d'Genie vun hire Designer. Et gëtt erwaart, datt dës Designen déi bekanntst Wierker sinn, déi d'Ästhetik vun enger Epoch definéieren, zum Wuelbefanne vun der Gesellschaft bäidroen an d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweideren. Culture to Technology Identity Plakat weist en transzendent Niveau vun Exzellenz a mécht d'Welt mat senge wäertvollen Eegeschaften zu enger besserer Plaz. Culture to Technology Identity Plakat ass e Wierk, dat den A' Design Award an Platin gewonne huet an dat Wënsch erwecht, inspiréiert, erfreet a grouss Freed schaaft.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
Dimensiounen & Verpackung: 60X90cm
Tags: Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
Produktiounstechnologie: The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
Design Erausfuerderung: Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
Fuerschung: In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
Inspiratioun: The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
Projetdauer: The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
Operatiounsablaf: The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
Patenten: Hefei High Tech Digital Technology Co., LTD.
Teammemberen: Creative Director: Ji Chao
Design Director: Xu Ning
Designers: Jin Lei, Wang Lei
Copywriting planning: Zhou Jiaxiang
Bildnoweis: Hefei High Tech Digital Technology Co., LTD.