Better Bodies Hi Markenidentitéit vum Takahiro Eto

D'Wierk Better Bodies Hi Markenidentitéit vum Designer Takahiro Eto ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Platin an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

PlatinGrafik· 2022

Better Bodies Hi Markenidentitéit

vum Takahiro Eto

Client: Better Bodies Hi

A' Design Award an Platin Gewënner an der Kategorie Grafik

2,638,834

Verifizéierte Präisgewënner

Präisstatus fir #133445 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Better Bodies Hi Markenidentitéit

Better Bodies Hi ass eng Markenidentitéit fir e Fitnessstudio. D'Identitéit baséiert op enger Schrëft, déi sech an dräi Etappen transforméiert. Wa Besucher vun der Receptioun an de Trainingsberäich ginn, gëtt d'Schrëft op de Schëlter méi déck a méi grouss. De feinste Schrëftschnëtt gëtt spuersam an der Receptioun benotzt, fir eng roueg Atmosphär ze schafen. De fettste Schrëftschnëtt gëtt am Trainingsberäich an enger Héicht vu méi wéi engem Meter benotzt. D'Schrëft gëtt um Logo, op der Websäit, op der Beschëlderung an op gedréckte Materialien applizéiert. Déi verännerlech Schrëft hëlleft de Benotzer, Kierper a Geescht Schrëtt fir Schrëtt op d'Training virzebereeden.

D'Unerkennung

Iwwer den A' Design Award an Platin

Better Bodies Hi Markenidentitéit ass e Gewënner vum A' Design Award an Platin, enger héich prestigiéiser Unerkennung, déi un wierklech aussergewéinlech, elegant a grandios Designe vergi gëtt. Platin-Gewënner si Wonner vun der Schafung, Zeegnisser vun de Grenze vun der intellektueller Kreativitéit a weisen déi onvergläichlech Professionalitéit an d'Genie vun hire Designer. Et gëtt erwaart, datt dës Designen déi bekanntst Wierker sinn, déi d'Ästhetik vun enger Epoch definéieren, zum Wuelbefanne vun der Gesellschaft bäidroen an d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweideren. Better Bodies Hi Markenidentitéit weist en transzendent Niveau vun Exzellenz a mécht d'Welt mat senge wäertvollen Eegeschaften zu enger besserer Plaz. Better Bodies Hi Markenidentitéit ass e Wierk, dat den A' Design Award an Platin gewonne huet an dat Wënsch erwecht, inspiréiert, erfreet a grouss Freed schaaft.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Dimensiounen & Verpackung: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Tags: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Produktiounstechnologie: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Design Erausfuerderung: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Inspiratioun: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Projetdauer: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Operatiounsablaf: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Teammemberen: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima