Terra Coffee Roasters Branding vum Akihito Shimizu

D'Wierk Terra Coffee Roasters Branding vum Designer Akihito Shimizu ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Platin an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

PlatinGrafik· 2022

Terra Coffee Roasters Branding

vum Akihito Shimizu

Client: Terra Coffee Roasters

A' Design Award an Platin Gewënner an der Kategorie Grafik

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Verifizéierte Präisgewënner

Präisstatus fir #134335 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Terra Coffee Roasters Branding

Dat gebogent Logo-Design, thematiséiert ronderëm den Aroma deen aus dem Produktiounsëmfeld schwiewt wou Kaffiebounen kultivéiert ginn, dréckt visuell eng natierlech, qualitativ héichwäerteg Kaffi-Erfahrung aus. All Markeetikett weist eng Collage vu lokale Fotoen déi d'Gesiichter vun de Produzenten mat hirer Hierkonft, Ëmfeld a Konsumenten verbënnen, zesumme mat Grafiken déi de Geschmaaksprofil evozéieren. Dëst vermëttelt den eenzegaartegen Charm vun de verschiddene Kaffien déi an all Regioun produzéiert ginn.

D'Unerkennung

Iwwer den A' Design Award an Platin

Terra Coffee Roasters Branding ass e Gewënner vum A' Design Award an Platin, enger héich prestigiéiser Unerkennung, déi un wierklech aussergewéinlech, elegant a grandios Designe vergi gëtt. Platin-Gewënner si Wonner vun der Schafung, Zeegnisser vun de Grenze vun der intellektueller Kreativitéit a weisen déi onvergläichlech Professionalitéit an d'Genie vun hire Designer. Et gëtt erwaart, datt dës Designen déi bekanntst Wierker sinn, déi d'Ästhetik vun enger Epoch definéieren, zum Wuelbefanne vun der Gesellschaft bäidroen an d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweideren. Terra Coffee Roasters Branding weist en transzendent Niveau vun Exzellenz a mécht d'Welt mat senge wäertvollen Eegeschaften zu enger besserer Plaz. Terra Coffee Roasters Branding ass e Wierk, dat den A' Design Award an Platin gewonne huet an dat Wënsch erwecht, inspiréiert, erfreet a grouss Freed schaaft.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Dimensiounen & Verpackung: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Tags: Branding, Coffee, Graphicdesign, Package, Logo, Identity
Produktiounstechnologie: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Design Erausfuerderung: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Fuerschung: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Inspiratioun: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Projetdauer: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Operatiounsablaf: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Teammemberen: Kiyoshi Uehara
Akihito Shimizu
Bildnoweis: Photography : Yuma Gamae(Package,PR Tools)