Drive2Extremes Multivision Primary Function: Fotografesch Konschtwierk by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award an Sëlwer in Fotografie a Fotomanipulatiounsdesign Competition Category.
SëlwerFotografie· 2022
Drive2Extremes Multivision Primary Function: Fotografesch Konschtwierk
Client: Porsche Middle East and Africa FZE
A' Design Award an Sëlwer Winner in Fotografie Category
- 65,087
- Verified Award Winner
- Verify Award Status for #139340
The Design
About Drive2Extremes Multivision Primary Function: Fotografesch Konschtwierk
Book Text: Drive2Extremes Multivision ass eng Serie vu fotografesche Konschtwierker, déi zwou extrem Landschaften an eenzelne Biller verbannen. De Porsche Taycan Cross Turismo gouf fir d'éischt op engem gefruerene Moor a Lappland, nërdlech vum Polarkrees, fotograféiert. Zwou Wochen drop gouf den Auto an déiselwecht Positioun relativ zur Kamera geluecht, an bei enger ähnlecher Sonnepositioun, an der arabescher Wüst an de Vereenegten Arabeschen Emirater. Déi zwou Usiichte goufen dann duerch Techniken vun der Méifachbeliichtung fusionéiert. D'Zil war et, Pol- a Wüsteszenerie an engem eenzege Bild zesummen ze bréngen. D'Konschtwierker goufen a verschiddene Gréissten hiergestallt.
The Recognition
About the A' Design Award an Sëlwer
Drive2Extremes Multivision Primary Function: Fotografesch Konschtwierk ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Drive2Extremes Multivision Primary Function: Fotografesch Konschtwierk e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Drive2Extremes Multivision Primary Function: Fotografesch Konschtwierk ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.
I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo. - Dimensions & Packaging
- Several produced artworks in different sizes.
- Tags
- photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
- Production Technology
- I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
- Design Challenge
- The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
- Research
- The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
- Inspiration
- I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
- Project Duration
- It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
- Operation Flow
- I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
- Patents
- Copyrights belong to Florian W. Mueller, 2022.
- Team Members
- Sandy Mcintosh
Rita el Hachem
Guild Finland. - Image Credits
- All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
