Buddy Workwear Primärfonktioun: Markenidentitéit by Pilotfisch GmbH and Co. KG

Buddy Workwear Primärfonktioun: Markenidentitéit by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 A' Design Award an Sëlwer in Reklamm, Marketing a Kommunikatiounsdesign Competition Category.

SëlwerReklamm· 2022

Buddy Workwear Primärfonktioun: Markenidentitéit

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

A' Design Award an Sëlwer Winner in Reklamm Category

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Verified Award Winner

Verify Award Status for #140102

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Buddy Workwear Primärfonktioun: Markenidentitéit

Buddy Workwear ass eng Markenidentitéit, déi fir en Hiersteller vun Aarbechtskleeder an Däitschland entwéckelt gouf. Den Numm Buddy bilt de Kär vun der Identitéit a leet sech vum fréiere Firmennumm of. Donkelblo déngt als Haaptfaarf a léisst d'Produkter an d'Fotoen erausstiechen, während Hellblo als Akzent- an Highlight-Faarf benotzt gëtt. Déi zwou Faarwen ergänzen sech géigesäiteg wéi Buddyen. Kloer Typografie an einfach Formuléierunge ënnerstëtzen déi direkt Haltung vun der Mark. D'Identitéit gëtt op gedréckte Broschüren, eng Websäit, e Video an eng Social-Media-Kampagne ugewannt.

The Recognition

About the A' Design Award an Sëlwer

Buddy Workwear Primärfonktioun: Markenidentitéit ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Buddy Workwear Primärfonktioun: Markenidentitéit e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Buddy Workwear Primärfonktioun: Markenidentitéit ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster