Koch's Meerrettich Rebranding vum Wolkendieb Design Agency

D'Wierk Koch's Meerrettich Rebranding vum Designer Wolkendieb Design Agency ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Sëlwer an der Wettbewerbskategorie Verpackungsdesign.

SëlwerVerpackung· 2022

Koch's Meerrettich Rebranding

vum Wolkendieb Design Agency

Client: KOCHS Meerrettich & Feinkost GmbH

A' Design Award an Sëlwer Gewënner an der Kategorie Verpackung

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Verifizéierte Präisgewënner

Präisstatus fir #140491 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Koch's Meerrettich Rebranding

De Motto zréck an d'Wuerzelen, erobert de Moment d'Liewensmëttelindustrie. Antike Root Geméis, déi Meerrettich enthalen, sinn am Moment ganz populär. Fir d'Mark an de Regaler z'erliewen, huet Wolkendieb d'Kochs Markidentitéit a Verpackungsportfolio nei lancéiert. De Logo gouf moderniséiert fir méi fett a méi siichtbar ze ginn. Den neien Design konzentréiert sech op d'Bedeitung vun onveraarbechten natierlechen Zutaten an déi propper Rezepter ouni Zousatzstoffer oder Konservativen. Frësch vum Terrain direkt un de Konsument: direkt, einfach a léif preparéiert!

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Koch's Meerrettich Rebranding ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Koch's Meerrettich Rebranding e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Koch's Meerrettich Rebranding ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Dimensiounen & Verpackung: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Tags: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Produktiounstechnologie: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Design Erausfuerderung: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Fuerschung: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inspiratioun: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Projetdauer: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Operatiounsablaf: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Teammemberen: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen