Altitude Series Wäin-Etikett vum Yanhui Zhang

D'Wierk Altitude Series Wäin-Etikett vum Designer Yanhui Zhang ass en héich geschätzten Gewënner vum prestigiéisen 2023 A' Design Award an Sëlwer an der Wettbewerbskategorie Verpackungsdesign.

SëlwerVerpackung· 2023

Altitude Series Wäin-Etikett

vum Yanhui Zhang

Client: Wuhan Pufine Creative Technology Co., Ltd.

A' Design Award an Sëlwer Gewënner an der Kategorie Verpackung

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Verifizéierte Präisgewënner

Präisstatus fir #141117 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Altitude Series Wäin-Etikett

D'Altitude Series ass e Wäin-Etikett, dat fir Wäiner aus der Shangri-La-Regioun geschaf gouf an dat vun de Schatzkaarten aus Abenteuergeschichten inspiréiert ass. D'Etikett benotzt eng Héichtekaart, fir déi héich Altitude an déi niddreg Breedegrad vum Ubaugebitt ze reflektéieren. Koordinaten an Héichteziffere weisen d'Qualitéit an de Grad vun all Wäin un. Dräi Faarwe verweisen op déi lokal Ëmwelt: Sëlwer fir de Schnéi, Blo fir de Séi a Schwaarz fir den Nuetshimmel. Liicht erhuewe gëllen Koordinate maachen all Grad einfach z'identifizéieren. Ultraviolett-Drock gëtt op engem spezielle Pabeier mat fine gebéiten Texturen applizéiert, déi d'Liicht briechen.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Altitude Series Wäin-Etikett ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Altitude Series Wäin-Etikett e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Altitude Series Wäin-Etikett ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
Dimensiounen & Verpackung: Width: 90MM, height: 95MM
Tags: Shangri-La, treasure, map, poster, wine, packaging design
Produktiounstechnologie: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
Design Erausfuerderung: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
Fuerschung: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
Inspiratioun: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
Projetdauer: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
Operatiounsablaf: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
Teammemberen: Creative Director: Xia Ling
Designer: Wang Yang
Bildnoweis: Creative Director: Xia Ling