Wan Xiang Sheng Téisverpackung by Huang Feng

Wan Xiang Sheng Téisverpackung by Huang Feng is a highly esteemed winner of the very prestigious 2023 A' Design Award an Gold in Verpackungsdesign Competition Category.

GoldVerpackung· 2023

Wan Xiang Sheng Téisverpackung

by Huang Feng

Client: Huang Feng

A' Design Award an Gold Winner in Verpackung Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wan Xiang Sheng Téisverpackung

Wan Xiang Sheng ass eng Cadeausbox fir Wuyishan Fielsentéi. Déi baussenzeg Box imitéiert d'Form vum Wuyi-Bierg an erënnert un d'Landschaften aus der chinesescher Molerei. Wann d'Box opriicht gestallt gëtt, weist d'Kontur eng Persoun an der Meditatioun. D'Box ass aus spezialem Pabeier mat enger hellgro Fielstextur gemaach, an Tiefdrock, Prägung, Deboss-Prägung an Heesstempelen presentéieren d'Form an d'Textur vum Téibierg. D'Box geet wéi e Buch op an enthält zwou kleng Verpackunge mat véier Téitutercher. Den Design invitéiert zu Rou an zu engem anere Bléckwénkel.

The Recognition

About the A' Design Award an Gold

Wan Xiang Sheng Téisverpackung ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Wan Xiang Sheng Téisverpackung eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Wan Xiang Sheng Téisverpackung erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The outer box imitates Wuyi Mountain, showing the artistic conception of Chinese landscapes. When the "landscape" is erected, it shows a person meditating. The designer hopes to express through packaging: calm down and look at things from a different angle, there may be different harvests.
The font design of Wanxiangsheng comes from the state in which the ripples on the surface of the tea are slowly sinking. The packaging is made of special paper with light gray rock texture, and the gravure process presents the shape and texture of the tea mountain.
Dimensions & Packaging: Width 285mm x Depth 105mmx Height 105mm
Tags: zen, multiple angles, packaging, tea
Production Technology: Rock grain special paper hardcover gift box
Embossing and Debossing
Hot stamping process
Design Challenge: Find the matching paper, and consider how to express the Chinese Zen from the graphics from multiple angles.
Research: This project comes from "Chancha Yiwei" (China's unique Zen tea culture), This Wuyishan rock tea is very famous in China, every time you drink it, it has different taste, which requires people to get down to feel and experience.
Inspiration: This project comes from "Chancha Yiwei" (China's unique Zen tea culture).This Wuyishan rock tea is very famous in China. It tastes different every time people drink it. People need to calm down to feel and experience it.
The landscape of the birthplace of tea and the artistic expression of Chinese painting.
Project Duration: The project was established in October 2020,
Completed November 20, 2020
Available December 15, 2020
Operation Flow: Open the book by turning over the book, the inner box contains 2 small packages, a total of 4 packets of tea.
Team Members: Design Director：Huang Feng
Image Credits: #1: Designer FENG HUANG, FENG, 2021.
#2: Designer FENG HUANG, FENG, 2021.
#3: Designer FENG HUANG, FENG, 2021.
#4: Designer FENG HUANG, FENG, 2021.
#5: Designer FENG HUANG, FENG, 2021.