Kellipops Verpackung by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award an Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2023

Kellipops Verpackung

by Antonia Skaraki

Client: Viap

A' Design Award an Eisen Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #141266

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kellipops Verpackung

Genoss; Verlaangen; Schockela pur. Stellt Iech Charlie an d'Schockela Fabrik vir. Wéi géif en Dag do ausgesinn? D'Schokeladebonbongen géifen aus hirer Schuel sprangen an mat enger onglableger Intensitéit géife si ronderëm Iech danzen, Iech uruffend fir mat hinnen ze danzen an si Är ze maachen. Als éischt hunn d'Designer si duerch hir Fantasi gesinn an si hunn si exploséieren héieren. Si hunn duerch hir Schuelen op si gekuckt an si hunn zur Séil geschwat. Dunn hunn si se entworf. Mat hirem Klang, hirer Anatomie, den Elementer vum Reen, an den intensiven Faarwen déi dat endlost Verlaange no hinnen ausschreien.

The Recognition

About the A' Design Award an Eisen

Kellipops Verpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Kellipops Verpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Kellipops Verpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
Dimensions & Packaging: Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm
Tags: Rebranding, packaging design, snack, chocolate snack
Production Technology: Plastic Doypack
Inspiration: The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
Project Duration: The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
Team Members: Creative Director - Antonia Skaraki
Art Director - Andreas Deskas