The Language of Emotion and Time Kuchenverpackung by Jiaxin Lv

The Language of Emotion and Time Kuchenverpackung by Jiaxin Lv is a highly esteemed winner of the very prestigious 2023 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2023

The Language of Emotion and Time Kuchenverpackung

by Jiaxin Lv

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #141472

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Language of Emotion and Time Kuchenverpackung

D'Sprooch vun Emotioun a Zäit ass en Design fir Kuchenverpackung, deen frësch Blummen als visuellt Zeeche vu Frëschheet benotzt. Eng transparent Blummebox ass um Top vun der Verpackung befestegt a kann erausgezu, opgemaach an ofgemaach ginn fir se erëm ze benotzen. Wéi d'Blummen bléien a verwëllen, kënnen d'Benotzer beuerteelen, ob de Kuch nach frësch ass. Déi baussenzeg Schuel ass aus recycelbaren, haartem Kartong gemaach, an d'Blummebox ass aus zersetzbarem transparentem Material, fir de Plastikverbrauch ze reduzéieren. D'Verpackung mëcht 15 op 15 op 15 Zentimeter. Frësch Blummen ersetzen d'Rubbannen a ginn dem Kuch, wann en als Kaddo geschenkt gëtt, eng zousätzlech Bedeitung.

The Recognition

About the A' Design Award an Bronze

The Language of Emotion and Time Kuchenverpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt The Language of Emotion and Time Kuchenverpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. The Language of Emotion and Time Kuchenverpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.
Dimensions & Packaging: The packaging size is 15cm*15cm*15cm
Tags: FRESHER; PACKING; CAKE; FLOWERS
Production Technology: It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging
Design Challenge: The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape
Research: The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.
Inspiration: People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing
Project Duration: The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022
Operation Flow: The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.