Zhi Hou Chinesesch Baijiu Verpackung by Xiongbo Deng

Zhi Hou Chinesesch Baijiu Verpackung by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2023

Zhi Hou Chinesesch Baijiu Verpackung

by Xiongbo Deng

Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

A' Design Award an Sëlwer Winner in Verpackung Category

25,814

Verified Award Winner

Verify Award Status for #141601

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhi Hou Chinesesch Baijiu Verpackung

Dëst ass en Zitrusaroma Chinese Baijiu genannt "Zhi Hou". Zu Yunnan, China, wäerten d'Leit gutt Qualitéitszitrusbrauen a Baijiu maachen. D'Rohmaterial Verhältnis vun dësem Produit huet den Niveau vun 20 Pond Zitrusfrënn e Pound Baijiu Brauerei erreecht, sou kann et nëmmen a limitéiert Quantitéit verkaf ginn.in entworf der Fläsch an eng Kugel Form, an onregelméissegen bulges op de Schëlleren vun der Fläsch gemaach, sou datt d'Form net sou monoton ausgesäit. D'Form vun der Flaschenkapp, Designer simuléiert direkt d'Branchen vun Zitrus, wann d'Flasche an d'orange Täsch gesat gouf, wier d'Flaschenkapp ausgesat.

The Recognition

About the A' Design Award an Sëlwer

Zhi Hou Chinesesch Baijiu Verpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Zhi Hou Chinesesch Baijiu Verpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Zhi Hou Chinesesch Baijiu Verpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.
Dimensions & Packaging: 150mm x150mm x165mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.
Production Technology: Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.
Design Challenge: The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.
Research: Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.
Inspiration: This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.
Project Duration: The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.
Operation Flow: The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.
Patents: No
Image Credits: Creative Director：Xiongbo Deng
Designer：Lingyun creative team