Givenery Garden Handcreem-Verpackung by Huizi Tian

Givenery Garden Handcreem-Verpackung by Huizi Tian is a highly esteemed winner of the very prestigious 2023 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2023

Givenery Garden Handcreem-Verpackung

by Huizi Tian

Client: Shero Ching

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #141927

View at A' Design Award Press Release Award Badge

Colors

The Design

About Givenery Garden Handcreem-Verpackung

Givenery Garden ass en Verpackungsdesign fir een Set vun dräi Handcreemen mat verschiddenen Effekter a Dëften. D'Set enthält eng Geschenkbox, dräi eenzel Boxen an dräi Aluminiumtuben. D'Geschenkbox benotzt eng Konstruktioun mat Deckel a Buedem, déi dem Opmaachen e Gefill vu Feierlechkeet gëtt. Wäisse Kartondrock an eng haptesch Beschichtung schützen d'Faarf vun den Illustratiounen. Déi Illustratioune kombinéieren Planzenelementer wéi Rous, Gänseblümche, Bambus a Zypress mat enger eleganter Serif-Schrëft. Donkel Téin ënnerstëtzen déi roueg Stëmmung vun Aromatherapie-Produiten.

The Recognition

About the A' Design Award an Bronze

Givenery Garden Handcreem-Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Givenery Garden Handcreem-Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Givenery Garden Handcreem-Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Her work, created in 2021, is the packaging design of a hand cream. The product is mainly made up of three hand creams with different effects and tastes. Users are targeted at women aged 25-35 who have certain purchasing power.
Dimensions & Packaging: Giftbox:width276mmxdepth245mmxheight54mm. Simple box:width44.25mmxdepth130mmxheight53mm.
Tags: Packaging design, Handcream, Graphic design, Aromatherapy, Illustration
Production Technology: The design of the gift box selects the heaven and earth cover box type, which adds a sense of ceremony to the opening method and highlights the quality; White card printing and touch paint are used to further deepen the texture on the basis of ensuring the color of illustration. The small box uses the bronzing process to increase the design texture. The product body is made of aluminum tube and printed in spot color to better ensure the ink quality and color difference.
Design Challenge: In the process of illustration design, the color of the whole picture has been adjusted for many times. For a time, I was entangled in color control. I tried bright colors and dark colors respectively, and finally chose the dark color version, which is more deep and quiet, in line with the product tone.
Research: In recent years, Chinese cosmetics and aromatherapy brands have gradually risen, and high-quality packaging designs have emerged in endlessly. As a beauty brand, SHERO Ching has high requirements for the visual presentation of products. This work takes illustration as the main design object to convey elegant and natural visual impression to consumers.
Inspiration: The three essential oils of the product are extracted from a variety of mysterious plants. Therefore, the illustration design integrates a large number of plant elements such as rose, Daisy, bamboo and cypress, windbreak, etc., giving people a natural and pure product impression; And choose an elegant serif font. The dark colors of the text and the whole picture set off the French mysterious atmosphere, mobilize the sense of smell, and deepen the visual tone of aromatherapy products.
Project Duration: The project was launched in Hangzhou, China in November 2021 and completed in January 2022.
Operation Flow: The work consists of a gift box, three separately packed boxes and three aluminum cans. In terms of packaging structure, from a female perspective, it conveys the visual feeling of beauty to consumers and adds a sense of ceremony to the products.