Jiang Hu Alkoholesch Gedrénken Verpackung by Wei Li

Jiang Hu Alkoholesch Gedrénken Verpackung by Wei Li is a highly esteemed winner of the very prestigious 2023 A' Design Award an Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2023

Jiang Hu Alkoholesch Gedrénken Verpackung

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award an Eisen Winner in Verpackung Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiang Hu Alkoholesch Gedrénken Verpackung

Jiang Hu ass e Verpackungsdesign fir Huang Jiu, e traditionelle chineesesche Räiswäin. Den Deckel vun der Fläsch ass schwéier genuch fir als Paperweight benotzt ze ginn, an hie kann och ëmgedréint an als Drénkglas benotzt ginn. D'Fläsch huet e klengt Volumen, wat zu de gängege Drénkgewunnechten passt. Déi äusser Këscht ass aus Schaum anstatt aus Pabeier gemaach, sou datt déiselwecht Këscht d'Fläsch och beim Liwweren schützt. D'Grafik hëlt en antike chineesesche Symbol als Thema a stellt d'Liewe vun engem Schwäertkämpfer duer. D'Zil ass et, engem alen Produkt en neit, frëscht Bild ze ginn.

The Recognition

About the A' Design Award an Eisen

Jiang Hu Alkoholesch Gedrénken Verpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Jiang Hu Alkoholesch Gedrénken Verpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Jiang Hu Alkoholesch Gedrénken Verpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
Dimensions & Packaging: 180mm x 90mm x 50mm
Tags: Alcohol, Package, Chinese
Production Technology: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Design Challenge: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Research: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
Inspiration: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
Project Duration: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Operation Flow: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
Team Members: Mr. Li Wei