In Chali Immersiv Interaktiv Ausstellung by Leung MukChi is a highly esteemed winner of the very prestigious 2023 A' Design Award an Eisen in Evenement an Happening Design Competition Category.
EisenEvenement· 2023
In Chali Immersiv Interaktiv Ausstellung
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
A' Design Award an Eisen Winner in Evenement Category
Verified Award Winner
Verify Award Status for #142353The Design
About In Chali Immersiv Interaktiv Ausstellung
Buchtext: In Chali ass eng immersiv interaktiv Ausstellung, déi fir de Téi-Gedrénk-Brand Chali entwéckelt gouf. D'Ausstellung hëlt den Téi als Thema an presentéiert chinesesch Bierger, Flëss, Planzen an Téiblieder duerch digital Projektiounen an beréierungsempfindlech Installatiounen. D'Besucher bewege sech duerch de Raum an erliewen d'Landschaft op eng immersiv Aart a Weis. E Parfüm-System verbreet den Duft vum Téi, sou datt d'Ausstellung iwwer d'Gesiicht, den Héieren an de Geroch wahrgeholl gëtt. D'Design bréngt Téikultur, visuell Konscht an de Marken-Konzept an enger kontinuéierlecher Rees zesummen.
The Recognition
About the A' Design Award an Eisen
In Chali Immersiv Interaktiv Ausstellung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt In Chali Immersiv Interaktiv Ausstellung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. In Chali Immersiv Interaktiv Ausstellung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
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