Jundao Guiniang Baijiu-Verpackung vum Liang Chen

D'Wierk Jundao Guiniang Baijiu-Verpackung vum Designer Liang Chen ass en héich geschätzten Gewënner vum prestigiéisen 2023 A' Design Award an Sëlwer an der Wettbewerbskategorie Verpackungsdesign.

SëlwerVerpackung· 2023

Jundao Guiniang Baijiu-Verpackung

vum Liang Chen

Client: Shanghai Guijiu Group Co., Limited.

A' Design Award an Sëlwer Gewënner an der Kategorie Verpackung

25,658

Verifizéierte Präisgewënner

Präisstatus fir #142678 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Jundao Guiniang Baijiu-Verpackung

Jundao Guiniang ass en Verpackungsdesign fir en héichwäertege chinesesche Baijiu-Schnaps. Déi sechseckeg wäiss Keramiksfläsch ass mat enger traditioneller chinesescher Tuschmolerei dekoréiert, déi duerch Emailbrennen opgedroe gouf. De mëllen Halo vun der Molerei suggeréiert Bierger a Flëss a verweist op dat natierlecht Ëmfeld vun der Produktiounsregioun. E Bronzéierungsprozess zeechent den Terrain vun der Hierkonftsregioun a fenge Schichten no. De gëllene Verschloss ass a Form vun engem perséinleche Siegel gestalt a kann als Ornament opbewaart ginn. Den Design dréckt déi chinesesch Kultur, de Respekt virun der Natur an de Wäert vun der Traditioun aus.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Jundao Guiniang Baijiu-Verpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Jundao Guiniang Baijiu-Verpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Jundao Guiniang Baijiu-Verpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Dimensiounen & Verpackung: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Tags: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Produktiounstechnologie: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Design Erausfuerderung: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Fuerschung: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Inspiratioun: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Projetdauer: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Operatiounsablaf: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Teammemberen: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
Bildnoweis: Creative Director：Chen Liang