Happy Petty Verpackung fir Déierefudder by Luo Heng

Happy Petty Verpackung fir Déierefudder by Luo Heng is a highly esteemed winner of the very prestigious 2023 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2023

Happy Petty Verpackung fir Déierefudder

by Luo Heng

Client: Shenzhen Megacombine Technology Co., Ltd

A' Design Award an Bronze Winner in Verpackung Category

13,176
Verified Award Winner
Verify Award Status for #144363

View at A' Design Award Press Release Award Badge

Colors

The Design

About Happy Petty Verpackung fir Déierefudder

Happy Petty ass en Verpackungsdesign fir Kaz-Fudder. D'Serie benotzt sechs illustréiert Charaktere, a jiddereng Figur entsprécht enger anerer Zort Kazefudder. Kleedung, Faarwen a grafesch Elementer änneren sech vun engem Charakter zum nächsten, sou dass all Paquet eng ausgeprägt Perséinlechkeet huet. D'Figuren sinn vu bekannte Geméilder a vu Modestars inspiréiert. Hell Faarwen ginn agesat fir Opmierksamkeet ze erreegen an sech vun traditionellen Déierefudder-Verpackungen ofzegrenzen. D'Design wëllt d'Zesummeliewe vu modernen Mënschen an hire Stéit ausdrécken.

The Recognition

About the A' Design Award an Bronze

Happy Petty Verpackung fir Déierefudder ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Happy Petty Verpackung fir Déierefudder e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Happy Petty Verpackung fir Déierefudder erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
Dimensions & Packaging: Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
Tags: Cat Food, Pet, Happy Petty
Design Challenge: We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging.
Research: This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets.
Inspiration: More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
Project Duration: The project started in Shenzhen in June 2021 and the design was completed in December 2022
Patents: Copyright：Shenzhen Megacombine Technology Co., Ltd
Team Members: Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian
Image Credits: Copyright：Shenzhen Megacombine Technology Co., Ltd