Qingjiu Wäinverpackung by Shenzhen Jinjia New Smart-pkg Co., Ltd

Qingjiu Wäinverpackung by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2023

Qingjiu Wäinverpackung

by Shenzhen Jinjia New Smart-pkg Co., Ltd

Client: Shenzhen Jinjia new Smartpackaging co.,Ltd

A' Design Award an Sëlwer Winner in Verpackung Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Qingjiu Wäinverpackung

Qingjiu ass en Verpackungsdesign, dat fir e Wäin entwéckelt gouf, dee fir Fraen geduecht ass. D'Fläsch ass aus Glas gemaach an déi baussenzeg Këscht ass mat Folieprägung veredelt. D'Form vun der Fläsch ass vun der weiblecher Figur inspiréiert a vermëttelt en nobelen an eleganten Charakter, deen op déi ëstlech an déi westlech Kultur zeréckgräift. Eng dynamesch Textur um ieweschten Deel vun der Fläsch kontrastéiert mam einfachen ënneschten Deel. D'Struktur vun der Këscht gëtt duerch geboe Linnen opgedeelt, déi un de Kierper erënneren. D'Këscht ass 300 mm héich, 120 mm laang an 115 mm breet. D'Verpackung gëtt vu vir opgemaach an de Verschloss gëtt opgeschrauft.

The Recognition

About the A' Design Award an Sëlwer

Qingjiu Wäinverpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Qingjiu Wäinverpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Qingjiu Wäinverpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the bottle shape is inspired by the noble and elegant temperament of Eastern and Western women. The dynamic texture of the upper part of the body, which contrasts with the lower part of the body, also adds to the dynamic beauty of the whole bottle. The box structure is segmented by female body curves, leaving space for consumer’s imagination. Abstract techniques are applied to express a noble and elegant woman.
Dimensions & Packaging: The box is 300mm high, 120mm long and 115mm wide.
Tags: Women, whisky, bionic, elegant, packaging
Production Technology: The bottle is made of glass and the packaging is foil stamped.
Design Challenge: The challenge is how to enhance the special attribute of women's wine through product styling or visual characteristics, and use modern craftsmanship design and culture to bring female consumers an exclusive experience.
Research: This design is mainly based on the scarcity of women's wine on the market, and considers two issues: one is how to design exclusive product packaging with distinctive female attributes, and the other is how to break through the visual characteristics and make the product stand out on the market.
Inspiration: Qingjiu is a kind of wine for ladies. The bottle shape is inspired by the figure of female, conveys the noble and elegant temperament of women, and integrates Eastern and Western culture and Chinese wine culture. The bottle shape and flat pattern are treated with abstract art, leaving consumers endless imagination space to show the unique charm of women.
Project Duration: The project will be started in Shenzhen in April 2022, completed in August 2022.
Operation Flow: Open the package from the front and unscrew the bottle cap, bringing consumers a different experience.
Team Members: Chairman:Huang Hua
General Manager:Yang Mingyu
Design Manager:Xie Yi
Designer:Lang Xuejiang
three-dimensional:Wu Junjuan
Designer:Cheng Tiansheng