Sëlwer Verpackung · 2023
Hainan Beer Béierverpackung
by China Resources Snow Breweries Ltd.
- A' Design Award an Sëlwer 2023 in Verpackung
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 31,595
- Verification code 8910339AFF · Verify this award
Colors
About Hainan Beer Béierverpackung
Hainan Beer ass en Design fir eng Béierverpackung, deen sech vun der Landschaft an der Kultur vun Hainan inspiréiere léisst. D'Glasfläsch dréit Reliefmusteren, déi vu Mierwellen, Segelbooter, Liichttierm, Kokosnossbeem a Mierevullen ofgeleet sinn, an hir schlank Form erlaabt e Grëff mat enger Hand. D'Aluminiumsdous ass mat thermochromescher Tënt gedréckt, sou datt e Poststempelmuster no an no erschéngt, wann d'Temperatur beim Killen erofgeet. Déi baussenzeg Këscht ass aus Kraftpabeier gemaach an huet d'Form vun engem Wallis. D'Verpackung verbënnt de Béier mat der lokaler Landschaft a mat engem entspaante lokale Liewensstil.
About the A' Design Award an Sëlwer
Hainan Beer Béierverpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Hainan Beer Béierverpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Hainan Beer Béierverpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.
Press Kit
- Unique Properties
- Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
- Dimensions & Packaging
- 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm - Tags
- beer, localization of design, Hainan, cultural elements, Hainan style
- Production Technology
- glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
- Design Challenge
- To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
- Research
- This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
- Inspiration
- Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
- Project Duration
- The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
- Operation Flow
- The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
