Tsingtao 9 Degrees Béierverpackung vum Jin Zhang

D'Wierk Tsingtao 9 Degrees Béierverpackung vum Designer Jin Zhang ass en héich geschätzten Gewënner vum prestigiéisen 2023 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.

BronzeVerpackung· 2023

Tsingtao 9 Degrees Béierverpackung

vum Jin Zhang

Client: Tsingtao Beer

A' Design Award an Bronze Gewënner an der Kategorie Verpackung

18,712

Verifizéierte Präisgewënner

Präisstatus fir #144952 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Tsingtao 9 Degrees Béierverpackung

Tsingtao Beer ass eng vun de bekanntste Béiermarken a China. Op der Basis vun der Mark Highlight, muss d'Mark Säit déi lokal Charakteristike vun all Provënz weisen. Den Designer benotzt Hubeis representativste "Yellow Crane Tower"; déi lokal Charakteristiken ze weisen. Zousätzlech, Xiangyun, Crane, an der Flaschenhals "Phoenix Feather" (Hubei ass ganz gär vun Phoenix) maachen d'ganz Bild méi flexibel; Zur selwechter Zäit markéiert den "9 Grad", de gréisste Verkafspunkt vum Produkt, fir effektiv de Verkaf ze förderen.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Tsingtao 9 Degrees Béierverpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Tsingtao 9 Degrees Béierverpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Tsingtao 9 Degrees Béierverpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Dimensiounen & Verpackung: Width 65mm x Depth 65mm x Height 265mm
Tags: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Produktiounstechnologie: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Design Erausfuerderung: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Fuerschung: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Inspiratioun: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Projetdauer: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Operatiounsablaf: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Patenten: Intellectual property/patents/copyrights owned by Tsingtao Brewery