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I Park The Urban Komplexe Kulturelle Raum vum Euna Park

D'Wierk I Park The Urban Komplexe Kulturelle Raum vum Designer Euna Park ass en héich geschätzten Gewënner vum prestigiéisen 2023 A' Design Award an Sëlwer an der Wettbewerbskategorie Architektur, Gebai an Strukturdesign.


SëlwerArchitektur· 2023

I Park The Urban Komplexe Kulturelle Raum

vum Euna Park

Client: Cre-Te

A' Design Award an Sëlwer Gewënner an der Kategorie Architektur

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Den Design

Iwwer I Park The Urban Komplexe Kulturelle Raum

De Projet ass de gréisste Geschäfts-kommerziell-kulturelle Komplex zu Seoul an ass deen éischte Projet op der Welt fir eng grouss schwedesch Miwwelmark an d'Haaptstad ze kommen. D'Aarbechtsanlagen, déi e groussen Deel vum Programm ausmaachen, goufen mam éischte Live-Office-Konzept am Aklang mat der Liewensstilännerung wéinst der Pandemie duerchgefouert. Et ass geplangt als onofhängeg Aarbechts- a Wunnraum, an One-Stop All-around Servicer wéi Kultur, Fräizäit, Shopping a Liewensmëttel si méiglech, wat et onofhängegt Liewen erméiglecht.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

I Park The Urban Komplexe Kulturelle Raum ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt I Park The Urban Komplexe Kulturelle Raum e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. I Park The Urban Komplexe Kulturelle Raum ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften
The project is the largest business-commercial-cultural complex in Seoul, and is the world's first project by a large Swedish furniture brand to enter the capital. The work facilities, which account for a large portion of the program, were conducted with the first live-office concept in line with the lifestyle changed due to the pandemic. It is planned as an independent work and residential space, and one-stop all-round services such as culture, leisure, shopping, and food are possible, enabling independent life.
Dimensiounen & Verpackung
Site area : 301,337m2, Building area : 21,484m2, Building height : 90m, Scale : B1F-B6F, 1F-21F, 598 office units
Tags
High-end, Office, Shopping mall, One stop service, Hospitality, Lifestyle, Park
Produktiounstechnologie
It actively introduced eco-friendly energy as a heat source of geothermal and solar energy more than twice as much as other projects. They were careful in selecting construction processes and finishing materials to match the first grade of eco-friendly leads. Eco-friendly finishing materials were conducted through active consultation with the Dutch parent company from the beginning of the project and voted for mou in 2019, before the construction. For exterior materials, the environment, maintenance, and sustainability were considered by avoiding metal materials and actively reflecting clay-based ceramics and tiles.
Design Erausfuerderung
It is a project that most actively reflects lifestyle changes caused by the pandemic, and the biggest challenge was to propose a new type of office that allows both work and housing. The market evaluation was by far the best, and about 600 units in three days drew a response from the market. Based on this antipathy, Seoul now has a new category for the live-office. A large Swedish furniture brand will also open a warehouse-type store in the city center of the capital for the first time in the world. Swedish furniture brand company itself will be a big challenge.
Fuerschung
Master of the Seoul National University, Sohn Soo-min: A Study on the Changes in Consumption Sales and Influencing Factors in Seoul's Residential Area Using Big Data around COVID-19.
Inspiratioun
"Big Box & Down Town Village" The project was to create a community valley with downtown functions in Godeok Biz Valley, which is focused on work. The priority was to create a village that contains various programs in a simple mass with a safe artificial environment by approaching it from the perspective of lifestyle, not formative emphasis. In this process, collaboration with a large Swedish furniture brand and distributors was carried out, and a step-by-step design process was established by market logic.
Projetdauer
The project is located in the central district of Godeok Biz Valley, the center of the eastern economy, and the entire cluster leads the market value of the eastern part of Seoul and the surrounding city center. Initially, it began as an international phenomenon in 2017 and was changed to a work-oriented complex facility in 2018 due to the replacement of implementers. Construction began in August 2020 and is currently underway with the aim of completing it in November 2024, and it is the largest project invested in a single-scale building in Seoul.
Operatiounsablaf
The design first consisted of a village with various lifestyle programs other than a large Swedish furniture brand in a huge simple space. In addition, as business facilities were added, morphological awareness became important as it became twice the existing volume. It is divided into two parts: a horizontal mass in the lower part of the lifestyle village and a vertical mass in the form of a bridge, a life office, to actively advocate LESS IS MORE. This shows the design pleasure and clarity of simplicity.
Teammemberen
Yongsu Lee
Euna Park
Ean D
Bildnoweis
Image #1, 2, 3, 4, 5: JK MIRAE
Video credits: JK MIRAE

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