Sëlwer Verpackung · 2023
Dukang Liquor Verpackung fir eng Schnapsfläsch
by Tiger Pan
- A' Design Award an Sëlwer 2023 in Verpackung
- CLIENT: Luoyang Dukang Wine Group Co., Ltd
- Estimated Number of Design Views: 32,379
- Verification code CC81A52577 · Verify this award
Colors
About Dukang Liquor Verpackung fir eng Schnapsfläsch
Dukang Liquor ass e Verpackungsdesign fir e chinesesche Baijiu. D'Fläsch ass vun uewe bis ënne sou geformt, datt si den abstrakte Profil vum Cao Cao duerstellt, engem historesche Militärstratege a Poet, deem seng Verse der Mark hiren Numm ginn hunn. De Verschloss erënnert un d'Kappbedeckung vun de Beamten aus der Zäit no der Han-Dynastie, an de Kierper ass wéi e Gewand geschnëtzt, wat och e stabille Grëff gëtt. Amplaz vun der Keramik, déi bei ähnleche Marken üblech ass, gëtt Glas benotzt, sou datt d'Uewerfläch Glanz an Textur kritt. Déi baussenzeg Këscht ass mat enger Vektormolerei vu Luoyang, der antiker Haaptstad, dekoréiert.
About the A' Design Award an Sëlwer
Dukang Liquor Verpackung fir eng Schnapsfläsch ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Dukang Liquor Verpackung fir eng Schnapsfläsch e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Dukang Liquor Verpackung fir eng Schnapsfläsch ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.
Press Kit
- Unique Properties
- It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
- Dimensions & Packaging
- Bottle size: 294mm x 88mm
- Tags
- Chinese Baijiu, wine, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
- Design Challenge
- The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
- Research
- The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
- Inspiration
- The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
- Project Duration
- The project lasts 4 month, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Tiger Pan
- Image Credits
- Tiger Pan
