Bronze Verpackung · 2023
Yunnan Baiyao Zännpasta-Verpackung
by Tiger Pan
- A' Design Award an Bronze 2023 in Verpackung
- CLIENT: Yunnanbaiyaogroup Co., Ltd
- Estimated Number of Design Views: 20,110
- Verification code 1ECAD92021 · Verify this award
Colors
About Yunnan Baiyao Zännpasta-Verpackung
Yunnan Baiyao ass e Verpackungsdesign fir eng Zännpasta-Serie fir Kanner. D'Marken-Figur ass eng Bébé-Wollek, inspiréiert vum Marennumm, wou "yun" Wollek bedeit. D'Figur erschéngt mat verschiddene Gesiichtsausdréck fir verschidde Altersgruppen duerzestellen. D'Illustratiounen sinn am Stil vu Kannerzeechnungen gemaach, fir d'Opmierksamkeet vu Mammen am Regal ze wecken. D'Këschten passen souwuel fir horizontal wéi och vertikal Regal-Placéierung, an d'Äerdbeer-Këschten kombinéieren sech zu engem gréisseren Äerdbeer-Bild. D'Verpackung ass aus PLA gemaach, wat sech bannent zwee bis zéng Méint ofbaut.
About the A' Design Award an Bronze
Yunnan Baiyao Zännpasta-Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Yunnan Baiyao Zännpasta-Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Yunnan Baiyao Zännpasta-Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.
Press Kit
- Unique Properties
- The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
- Dimensions & Packaging
- Width 46mm x Depth 39mm x Height 159mm
- Tags
- toothpaste, kids toothpaste, kids, cloud, Tiger Pan
- Production Technology
- The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
- Design Challenge
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
- Research
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Inspiration
- The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Project Duration
- The project lasts 2 months, designed in Shenzhen
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Image Credits
- Tiger Pan
