Effortless Verpackungsdesign by E2W Studio

Effortless Verpackungsdesign by E2W Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2023

Effortless Verpackungsdesign

by E2W Studio

Client: E2W Studio

A' Design Award an Sëlwer Winner in Verpackung Category

26,736

Verified Award Winner

Verify Award Status for #146151

View at A' Design Award Press Release Award Badge

Colors

The Design

About Effortless Verpackungsdesign

Effortless ass e Verpackungsdesign fir eng personaliséiert Hoerfleeg-Marque. D'Marque bitt méi wéi 300 präzis Hoerfleeg-Léisungen op Basis vum Hoertyp, dem Liewensëmfeld an de Styling-Gewunnechten. D'Verpackung dréit nëmme funktionell Informatiounen, déi an enger klorer visueller Uerdnung arrangéiert sinn, sou datt Funktioun an Erscheinung eng Eenheet bilden. De Logo benotzt eng humanistesch Sans-Serif-Schrëft, an d'Symbol verbënnt de Buschtaf E mat enger präziser Skala-Linn. E variabelt Rastersystem baséiert op engem Verhältnis vun 1 zu 1,414 leet all Layout. All Verpackung moosst 52 mm an der Breet, 52 mm an der Déift an 190 mm an der Héicht.

The Recognition

About the A' Design Award an Sëlwer

Effortless Verpackungsdesign ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Effortless Verpackungsdesign e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Effortless Verpackungsdesign ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
Dimensions & Packaging: Width 52mm x Depth 52mm x Height 190mm
Tags: Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
Production Technology: The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept.
Design Challenge: The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
Research: Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization.
Inspiration: Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile.
Project Duration: The project was completed in 2021.
Operation Flow: Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
Image Credits: N/A